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Data, data, data. It's the core of what good marketers are doing and it's fingers are reaching into every corner of the business. And with this data we are finally seeing the benefits of integrated campaigns, products and teams.
As part of the lead up to Integrated Marketing Week, we spoke to Seth Sarelson, RevTrax COO & co-founder, about how data is affecting what we are doing, how we can integrate and how these changes are affecting the retail market.
With JUMP coming up in New York on January 30, 2013, we're very interested in what is happening in the world of integrated marketing.
We're tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business.
With only two weeks until our JUMP conference in New York on November 1, we've pulled together some of our best pieces on integrated marketing from our staff and guest writers for our Fall magazine.
"Joined-up" or integrated marketing really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on the best practice in multichannel sterategies.
Our feature article comes from the folks at Experian, who will be leading a webinar on "Big data love" on October 18, and they tackle the issue of attribution and give you some practical advice. Once marketers can identify customers across all channels, they can truly measure the efficiency of their marketing campaigns.
American Eagle (AE) was founded in 1977 and now has over 1,000 stores in the US, Canada, Asia and the Middle East. As more and more customers are moving online, AE has been adopted a strategy of bringing offline to online and vice versa.
When you have a store front, it's much easier to get your offline message out to the customers who love your product. They are already coming in to buy so you have a chance to integrate that experience with an online one or just make them aware you have one!
As more businesses are jumping on the content train, we had a chance to talk to Lee Odden who just released his first book Optimize: How to attract and engage more customers by integrating SEO, Social Media and content marketing.
Odden gave us the scoop on why he wrote Optimize, how we can start integrating search, content and social media across our organization and how we can get the buy in we need for it to be a success.
Badoo, the social network dedicated to chatting, flirting and meeting people in your area, is officially launching in the US this month. Though it already has six million members registered in the States, the London based company hasn't tackled this overseas market until now.
Instead of hitting multiple cities with its launch, the company has focused on New York as its first city to tackle. It is taking an integrated marketing approach with a campaign that kicked off last week in Soho with a 1,000-person photo shoot to help people achieve their ultimate profile picture.
The team from Bravo took to the stage yesterday morning at SXSW to talk about what they are doing to change the way we consume and interact with television. Just like every other business out there, television programs are having to move to a more integrated offering.
To demonstrate this, they presented the last season of Top Chef as a case study to show what they did to breach the gap and capture our attention on our second screens.
Here in New York last week, digital media and advertising commentators were all talking about the role that digital and in particular, social media, was going to play during the Super Bowl TV ad breaks. With advertisers paying about $3.5 million for a slot, this has been another record year for TV ad revenue and the show was the most watched TV event in American History.
Sunday night was going to be #Hashtag-Heaven, we were told – or at least a #FacebookFrenzy, with brands falling over themselves to drive people off their 47 inch flatscreens and onto their other devices – the so-called ‘second screen’. So you’d think that the ad execs would have thought the web in all its forms - mobile, tablet and laptop - would be the place to go make sure they extended the reach and level of audience engagement worthy of such an expensive commodity.
You’d be wrong.