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Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.
Behavioral marketing strategies are become more common in APAC, but there is still a lot of uncertainty about what it actually involves and how it works.
Let’s all pretend we’re not halfway into August already and instead rewind back to the last few days of July with its less inclement weather, rabid excitement for the upcoming Commonwealth Games and the promise of an ‘on-time’ round-up of the best branded Vines of the month.
Here’s our genuine excuse for its tardiness. I was on honeymoon and David Moth forgot to do it in my absence.
Hmmm... sometimes you can be transparent merely by omission. Anyway, on with the compact cavalcade of content!
Great native advertising cannot be automated.
To think about selling on a CPM basis and defining native advertising as simply a question of format, rather than content, is wrong.
The value of a native ad campaign resides in the quality of the content, therefore the engagement with the piece - and that's more than just a click, it's time on page and a share count (and potentially an associated action).
At the IAB Content Conference, I listened to a number of speakers with interesting angles on native advertising.
Here I'll share Nick Bradley's (Northern & Shell) healthily sceptical view of native, including (more positively) some examples of native advertising done well.
For a full intro to native advertising see the new Econsultancy report, Native Advertising: What it means for brands and publishers.
Here are March's very best branded Vines, including efforts celebrating the month's biggest events: the rise of the selfie, St Patrick’s Day and, uh, Flappy Bird.
Alright, March isn’t too event-heavy, but still there’s some great Vining going on.
This month I’ll try and highlight brands that we haven’t covered as of yet. Sure Samsung, Oreo and Disney routinely knock them out of the park, but these do tend to overshadow other brand’s efforts.
With a total running time of one minute and 20 seconds, welcome to the smallest show on Earth:
Here are February's very best branded Vines, including efforts celebrating the month's biggest events: Valentine's Day, the Winter Olympics, Super Bowl and that time when I found my car keys.
Much like January's 14 best branded Vines, I feel it's only right to add some context before the following 72 seconds of entertainment commences, in the form of relaying the latest news about Vine.
Here it is: Vine still hasn't added a search field to its desktop site. Thanks Vine. Thanks a lot.
Anyway, on with the smallest show on Earth:
Here in my 'expert' opinion are the best Vines created by brands in 2013.
Although seeing as Vine has only existed for approximately 11 months, here are the best branded examples from the entire existence of the service. That sounds far more impressive.
What makes a good branded Vine? Well, I'm glad you asked...
Happy Thanksgiving! Happy Hanukkah! Happy Thanksgivukkah! Uh... Happy Black Friday!?
Even with that opening salvo of well-wishing I feel like I'm still missing people. Hey, Happy ruddy Friday everyone!
Sit back, relax, pop on your work headphones (you're not sat on the back of a bus after all), and take a look at these 16 brilliant new Vines from brands, all collected during November 2013. Plus there's a Thanksgiving bonus at the end.
Then if that's not enough, check out October's 10 best new examples of branded Vines when you're done.
I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social.
Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige.
Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.
But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds...
A few years ago, I had coffee with Nick Langeveld, who left Nielsen to run business development for an interesting company called Affectiva. He was telling me how the company, an MIT labs spin-off, was going to make measurement in a new direction by measuring people’s facial expressions.
Like Intel, who is going to start shipping set top boxes that know who is watching television, Affectiva is using the ability to watch consumers through their webcams as they consume video, and measure the emotions in real-time.
Now, marketers could see the exact moment when they captured surprise, delight, or revulsion in a consumer—and scale that effort to anyone with a webcam, who opted into their panel. This sounded great, but I wondered if and when large marketers would adopt such technology.
Ask folks about mobile operating systems and most will probably tell you that it's a two-horse race: Apple's iOS versus Google's Android.
The mobile OS landscape isn't this way because other companies haven't tried.
Microsoft has done some interesting things with Windows Phone, and Palm's webOS looked pretty darn promising when it launched.