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Posts tagged with Intention Economy

Why Twitter may be set to take Facebook's crown

With news in the tech, marketing and startup world dominated by Twitter’s impending IPO, many commentators and potential investors are asking themselves whether they should jump in feet first or wait to see if we have another Facebook IPO on our hands.

Up until recently, there were pretty much two common expressions to illustrate the idea of something that doesn’t exist: hen’s teeth and unicorns.  

In 2013 we can now also add 'advertisers that acquire new customers from Facebook' to this list.