Posts tagged with Interactive Advertising Bureau

The Mindy Project Tinder Profiles

Covert native ad campaigns can catfish consumers

A New York City doctor with a Witherspoon personality, Nicki Minaj body, Sinatra eyes and love of fried donuts might be your perfect match.

She’s 34, single and looking to meet other local singles in the city. She may seem too good to be true, and that’s because she is.

This New York City bachelorette’s main motivation is to prompt you to tune in for the season premiere of her primetime TV show, The Mindy Project, on Fox Primetime.

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Showrooming may have offline upside: report

Showrooming probably isn't going to make it onto a list of retail executives' favorite words any time soon. After all, the notion that the significant amounts of money required to operate physical stores is increasingly going to waste as consumers use stores to check out products they'll buy cheaper online isn't a pleasant one.

But is all of the fear around the showrooming really justified? According to a study published by Ipsos MediaCT and the Interactive Advertising Bureau (IAB), the answer may be no.

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IAB to revise ad unit standards - with creative input

The Interactive Advertising Bureau is taking a new look at interactive ad unit standards. Only this time, they're looking for a new constituency to weigh in on the future of online advertising: the creatives.

"We believe we can make interactive advertising far more hospitable to the craft and practice of persuasion by putting creativity front and center in the development of advertising standards," said Randall Rothenberg, IAB president and CEO. "By bringing creative agency leaders into the discussion of the standards, we highlight our industry-wide mission to showcase brands and engaging consumers in meaningful ways."

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