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Posts tagged with Interactive Video

Video ads: if you’re demanding attention you’re doing it wrong

Attention spans are evolving, and by that I mean they’re shrinking. 

Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.

15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  

I’m not alone in this, and one of the talks at our Creative Programmatic event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. 

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Glasses Direct introduces interactive video mirror

To get around the problem of shoppers not being able to try on glasses as they would offline, Glasses Direct has introduced a clever new feature called Video Mirror.

If they have a webcam, customers can use Video Mirror to see the glasses on their face, and even move around to see how they look from different angles.

Glasses Direct Video Mirror

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