Posts tagged with Interest Based Advertising

Google opens AdSense up to ad networks

AdSense publishers received some potentially good news the other day: Google is opening up AdSense to third party ad networks.

The move, which will enable these ad networks to compete with AdWords advertisers for available AdSense inventory, is clearly designed to boost Google's revenue from the AdSense program.

Google believes that "more competition [will translate] into better ads and increased revenue in the long run". Because Google shares revenue with AdSense publishers, any gains seen by Google should also benefit publishers.

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Google preps AdSense publishers for launch of interest-based ads

Google continues to redouble its efforts on its core business - advertising - and on Wednesday launched a beta of what it is calling "interest-based advertising".

Interest-based ads add a new dimension to ads on Google. Unlike ads that are completely contextual, interest-based ads "associate categories of interest...with your browser, based on the types of sites you visit and the pages you view".

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