Posts tagged with 'international standards'
User-centred design (UCD) is widely regarded as the best way to design a great user experience (UX), with most UX professionals following the international standard ISO 9241 part 210.
As project leader for this standard, I realised that some of the principles which underlie UCD can be applied to whole organisations, so I am pleased to be project leader (with Tomas Berns from Sweden) for a new ISO standard which aims to make businesses as a whole more human centred.
To encourage interest in the new standard, we have drafted an executive summary which can be downloaded and freely distributed and would welcome input from Econsultancy readers.
This new standard aims to engage the ‘hearts and minds’ of executive board level people by explicitly presenting how eight main principles of UCD can apply to organisations.
In this post I look at these eight principles and link them back to user experience with examples (good or bad) on the web.
I have recently become involved in the growing field of biometrics standards and believe the various technologies should be of great interest to digital marketers.
However, when I searched the Econsultancy site, I found that biometrics was mainly seen as a tool for market and user research.
Given the explosion in digital fraud and the difficulty of combining secure access with easy access, I believe biometrics have a great part to play in creating an engaging user experience.