Posts tagged with Interpublic

Google aims to help advertisers capitalize on viral videos

At its digital Newfronts event last week, Google's YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos.

Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube's most popular channels and content creators.

Through Preferred Breakout Videos, advertisers can now capitalize in real time on inventory belonging to content that is gaining significant traction.

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Ad agency as VC: WPP Digital invests $7m in mySupermarket

Over the past several years, Madison Avenue has made a concerted effort to cozy up to Silicon Valley and young technology startups.

And for good reason: with consumers spending more and more of their time online, the technology industry is increasingly important to brands. As a result, ad agencies have little choice but to keep up with technology and, if they're lucky, spot the next big things before they become big.

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