Posts tagged with Interstitials

Mobile programmatic is now an established digital channel: Stats

As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, "mobile is eating the world."

Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn't come as a surprise that mobile programmatic is thriving.

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Google pushing hard to extend influence to apps

The rise of native apps is one of the biggest threats to Google's dominance, but the search giant isn't sitting idly by.

In fact, slowly and sometimes quietly, it's increasingly working to extend its influence into the apps Googlebot can't reach.

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App download interstitials drive users away: Google

With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps.

Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk.

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Google mobile ranking changes

Google: avoid 'download app' pop-ups or lose mobile search rankings

Google's Webmaster Central blog today announced changes in the way it ranks smartphone search results, with a focus on eliminating flaws which affect the user experience. 

One of the usability issues highlghted is those pesky interstitials which prompt visitors to download mobile apps, while other issues include faulty redirects and unplayable videos. 

This seems to be a positive move from Google, and one which should help to eliminate the usability problems which detract from mobile browsing. 

Here are some of the issues to avoid... 

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Ad overkill: are news sites putting ad revenues before usability?

Many newspapers are struggling to survive, and you can understand that they would want to maximise online ad revenues, but I think some run the risk of losing users through ad overkill. 

Some news websites, and this in common on regional sites especially, are using some very annoying and intrusive ad formats which could be doing more harm than good. 

I'm not saying they shouldn't use advertising, but newspapers have to find a balance between reader engagement and maximising ad revenues.

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Will intrusive ads on iPhone apps turn off users?

The New York Times has started to use intrusive ad formats for users of its iPhone news app, with full screen interstitial ads appearing between pages.

These ads can be pretty annoying on the internet, so will they discourage iPhone owners from using your app?

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