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Posts tagged with Interview

Q&A: Matthew Yeomans on social media measurement

Matthew Yeomans is the founder of Custom Communications and has worked in journalism for the last fifteen years. He is currently Managing Director at social media agency Radar DDB.

I have been talking to Matthew about the difficulties involved in social media measurement, and social media in general...

12 comments

Q&A: Philip Rinn on eBay Advertising

eBay Phillip Rinn was recently appointed as Director of advertising partnerships at eBay, covering the UK, Ireland, and pan-EMEA regions.

We have been talking to Phillip about his new role at eBay Advertising and the company's plans to grow its advertising business internationally.

1 comment

Q&A: Ian Grant of Encyclopaedia Britannica UK

Ian Grant is the MD of Britannica UK, responsible for the EMEA regions. I've been talking to Ian about how EB has adapted to the internet, the threat from Wikipedia, and its plans for the future...

5 comments

Q&A: Paul Cook of TagMan on duplicate payments

Paul Cook is Managing Director of Positive Feedback, which owns the TagMan tag management product that was a recent winner of an Econsultancy Innovation Award.

TagMan makes it easier for companies to implement web analytics and can reduce de-duplication, which is a growing concern for many e-commerce and marketing teams.

We interviewed Paul to find out more about the thorny issue of de-duplication...

2 comments