Posts tagged with Interviews

Q&A: AdMob's Russell Buckley on mobile advertising

Russell Buckley is the European managing director of AdMob, a mobile ad marketplace that has just received $15m in VC funding and says it is seeing  growing adoption in the US and Europe.

We asked him a few questions about the platform, its future plans, and to respond to the doubts we've raised at various points about mobile advertising's effectiveness.

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Interview: Tim Curtis, head of Mothercare Direct

Tim Curtis has been at Mothercare Direct for five years now, helping the company shift towards multichannel retail and more recently overseeing its switch to Amazon Services' e-commerce platform.

We asked him a few questions about the challenges of integrating different channels within Mothercare, and what opportunities there are for retailers within Web 2.0, mobile and digital TV.

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Interview with 'super-affiliate' Keith Budden

As well as being one of the UK's super-affiliates, Keith Budden is a partner in Affiliate Healthcheck, a consultancy offering affiliate programme performance reviews, training, recruitment and assistance with network selection.

We asked him for an affiliate's perspective on some of the main issues around affiliate marketing programmes.

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Interview: Persuasion guru BJ Fogg

BJ Fogg directs research and design at Stanford University's Persuasive Technology Lab , and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.

We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.

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Interview with TripAdvisor's European MD

TripAdvisor is proof that Web 2.0 isn't particularly new - the seven-year old travel website is based around user-generated content and has a thriving community.

We sat down with Marc Charron, TripAdvisor's European managing director, to discuss the company's past, present and future.

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Nectar relaunches website, but why?

Nectar is the UK's largest customer loyalty programme, and since its launch in 2002, more than ten million UK households regularly collect Nectar points.

The Nectar website, which allows users to spend the points they have earned on everything from CDs and DVDs to discounts on holidays, has recently relaunched with a view to improving usability.

We caught up with Roger Sniezek of Loyalty Management Group (which owns and operates the Nectar brand) to find out more about the site's relaunch.

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Interview: Saul Klein, venture partner at Index Ventures

Serial web investor Saul Klein was recently appointed as a venture partner by London-based VC firm Index Ventures. Saul is planning to help Index spend its new technology fund and he will also work with its existing portfolio.

He spoke to us about why European start-ups need better access to experienced entrepreneurs, why he thinks social shopping is over-hyped, and what's driving the renewed interest in internet companies from investors.

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Q&A: Bill Urschel, CEO of new online ad exchange, AdECN

Bill Urschel is the head of AdECN, the online ad exchange set to launch in the UK at the beginning of next month.

By introducing the auction model to display advertising, he hopes to benefit advertisers, agencies, ad networks and publishers. Ten sales houses have signed up to trade on the exchange when it goes live.

We caught up with him while he was over in London recently, to talk about why he chose to launch in the UK before the US or China, what political and technical challenges he faced, and what impact AdECN might have on the overall ad market.

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Spannerworks and iCrossing - search sector in good shape

Some early thoughts from me on our deal with iCrossing.

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US digital agency iCrossing buys Spannerworks

Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal. 

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Q&A: AKQA's Ajaz Ahmed on internet marketing

Ajaz Ahmed of AKQA Ajaz Ahmed co-founded the agency AKQA some 12 years ago. Last week AKQA revealed that private equity group General Atlantic had bought a majority stake, for a rumoured $250m.

We caught up with Ajaz to ask him about the investor situation and also to chew the fat on a range of internet marketing issues and trends.

Read on for the full interview...

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More on Shiny Media's recent funding

Earlier in the week we wrote about how UK blog network Shiny Media has sold half of its business to a new London-based VC fund, in exchange for $4.5m.

I talked to Shiny Media CEO Ashley Norris to find out more about the company’s progress and plans for the future.

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