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Will Lockie is Multichannel Head at Evans Cycles, responsible for helping a 90 year old retail brand bridge the gap between online and offline.
He'll be presenting at our JUMP event on October 9, on the subject of identifyng drivers for multichannel shopping behaviour to improve multichannel experience.
Here, Will talks about the company's approach to multichannel retail, the value of a physical presence, click and collect, using QR codes and more...
Bob Fear is Digital Content and Marketing Manager at Virgin, and he recently been involved in the relaunch of Virgin.com.
He has devised the core Virgin brand’s digital content and social strategy from scratch, and will be speaking about using data to create engaging branded content at our JUMP event on October 9.
I've been asking Bob about the presentation, and Virgin's approach to content and social media...
Celia Pronto is Group Marketing and Ecommerce Director at Ford Retail, and her expertise is in working with multichannel businesses experiencing vast transformation.
Here, Celia gives us a taste of the presentation, and some valuable insights into the company's strategy...
Eren Ozagir is chief marketing and commercial officer at musicMagpie, a site which buys tech, fashion, entertainment items, and electronics.
I've been asking Eren about the company and the growth of recommerce (as well as what it is)...
Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.
Below, he talks about the complexity of meeting the needs of numerous stakeholders and personas, and how his team has developed a framework of responsive web templates partly as a result of exponential mobile traffic.
Jamieoliver.com was redesigned recently, with a focus on providing an improved user experience, and tempting visitors to look at more than just recipes.
It's a tricky balance to strike, and the aim was to continue the focus on recipes, while attempting to showcase the other content and areas of the site.
I've been speaking to Jamie Oliver Head of Online Ayssa Adnani, and Pixelgroup, who were responsible for the redesign.
Bathrooms.com was launched by Ian Monk in 2004, and has just recently relaunched with a fully redesigned website.
Part of the relaunch included a focus on social and a PR-centric SEO strategy. I've been asking Ian about the thinking behind this approach and the results so far...
In May of 2013 Affiliate Management Days is coming to Europe. The inaugural conference in London is going to be opened by the already-legendary Matthew Wood.
By way of preview, I have sat down with Matthew to ask him a few questions about the current state and future of affiliate marketing.
Matthew has over 15 years of experience in affiliate marketing. He is the founder of a4u and a4uexpo, and an acknowledged thought leader and speaker within the sector.