It’s the round-up of weekly entertainments from around the internet that doesn’t really have a consistent name.
You have a collective name though, dear readers. You belong to an exclusive group known only in my head as Rounders.
Yes Rounders, a loyal group of obedient troopers, grateful for this fleeting few minutes of joy every week.
It is to you Rounders that I dedicate this week’s, and indeed every week’s round-up.
Apart from last week. Last week’s round-up was dedicated to William G. Morgan the inventor of volleyball, for reasons I shall keep to myself.
It's a treacherous place out there on the internet.
One misstep and you could be the unwitting victim of a phishing scam.
One erroneous ecommerce visit could lead to an accidental purchase of goods or services you didn't want because the 'buy it now' button is far too ambiguous for our tiny brains to handle.
One innocent search for 'who is Kim Kardashian' can lead you directly to the Mail Online.
Again. It's a treacherous place out there.
If only there was a safe harbour. An area cordoned off from the scammers, the tricksters and the muck-rakers. A place you can be guaranteed nothing but high quality entertainment and useful information provided by the most ethically minded curators.
Well until that place is found, you'll just have to make do with this…
Don't worry it's Friday, you can stop reading that article on basket abandonment emails now and indulge in something a little more extra curricular.
"But we're so engrossed in our work that we just don't have the time to find anything fun on the internet," I hear you all cry.
That’s exactly why I'm here. To source you the very finest distractions, oddities and marvels the internet had to offer this week while you were off doing something better/more important.
Where to start... Let's see... *ruffles pages of the internet*... Ah, here we go.
Let me tell you, it's more than just the excellent doge.
Last year I started writing for the Econsultancy blog and it’s allowed me to go to a lot of cool conferences and learn about some new things, from Google Glass to big automated email and CRM systems.
Here are some of the things that stuck in my mind from last year and perhaps a few things you might not know about digital and the interweb.
For regular followers of our interweb anti-format post (crazy stuff from across the web), don’t worry, it will return next week.
Welcome to Econsultancy's anti-format. This is a fun and perhaps unnecessary respite from our best practice research and blog posts.
The big news this week is that Econsultancy's tech team has incorporated a gif retriever into our CMS. This means we will never need cash again.
Enjoy what we've enjoyed this week and please share with your family.
Hi again and welcome to Econsultancy's anti-format; a collection of funnies, curios, the banal and the sublime.
This week features Lego, death metal, Kanye West and Hitler. Just your average Econsultancy interweb round-up.
When you're done here, please do return to our more serious best practice research and blog posts.
Is it Thursday already? This is Econsultancy's anti-format of random interweb funnies, designed to give you that post-hump-day turbo boost that'll propel you over the hill of the weekend and right through the wooden fence of Monday morning.
Of course, it's all a bit of fun; hyper-extended metaphors and many a pinch of salt.
Once you've finished here, be a dear and dive back into our more pratical best practice blog posts and research.
This week, a few marketing bits and bobs have made it into Econsultancy's anti-format round-up of crazy stuff from the web.
Don't let that deter you good souls from taking a great big draught from our interweb chalice. Drink it down, there's a good boy.
Of course, refer back to our regular blog content and research if you want some serious best practice advice.
This week, Econsultancy's anti-format of useless stuff from the web is as varied as it's ever been.
We travel from the Alsace to Stockton, and meet Nicolas Cage and Larry David, among others.
When you're done here, of course, sip again from the warm broth of our reports and blog.
But for now, stay awhile, for it's so cold outside.
Yes, you've found it, it's Econsultancy's weekly anti-format; a simple roundup of the best tweets, gifs, videos and crazy cr*pola.
Linger here as long as you'd like, before diving back into the cool waters of our more serious blog content and research, ensuring you learn and grow, like the marketing sunflowers you are. You're all so welcome.