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Posts tagged with Investment

66% of Asian businesses plan to increase digital marketing budgets over the next 12 months: report

Two-thirds of Asian businesses (66%) plan to increase their digital marketing budgets over the next 12 months, according to new research from Econsultancy and Campaign Asia-Pacific.

In comparison, just 19% of companies plan to increase their offline budgets in the same time period.

Furthermore, companies surveyed as part of the State of Digital Marketing in Asia 2013 Report are spending an average of 29% of their total marketing budgets on digital, a slight increase from 26% in the 2012 survey.

However, agency respondents included in the report paint a different picture, estimating that their clients spend just less than a quarter (23%) of their total budget on digital.


Research: Where will Australian marketing dollars be spent during 2013?

The recent State of Digital in Australia 2013 report, produced by Econsultancy and Marketing Magazine, has revealed some interesting stats around the use of offline and online marketing channels and highlights which online channels marketers are planning to spend the big dollars on this year. 

Notably, the report also shows how companies are planning to dedicate more of their budget and time towards digital. 


Microsoft, Oprah and the celebrity myth

Looking for a tablet this holiday shopping season? If you are, and you're leaning towards a shiny new iPad, wait just a minute: Oprah wants you to know that she loves the Microsoft Surface. How much does the billionaire media personality love it? According to a tweet she posted this past Sunday, Oprah has already purchased 12 of the devices as gifts for Christmas.

Don't expect Apple to lose any sleep over Oprah's endorsement of Microsoft's Windows 8 tablet: if you believe Oprah posted the tweet in question, she did so from her iPad.


Advertisers shouldn't fear the Fiscal Cliff

It can be easy to forget that at this time four years ago, the future of the global economy was in limbo. Financial markets around the world were in chaos and the specter of a global depression was being taken seriously.

Today, the internet economy is booming and retailers are expressing optimism for the holiday shopping season.

But under the surface, there is growing concern. As AdAge points out, if you take away all of the advertising activity around the Olympics and the United States election cycle, ad sales have been softer this year. And now advertisers have a new worry: the Fiscal Cliff.


Five key considerations for brands considering new social sites

To join or not to join. When it comes to new social sites, that is the question brands must ask themselves.

While social networks like Facebook and Twitter continue to be dominant, services like Pinterest and Instagram are attracting more and more individuals. Even Google's social network, Google+, which many were skeptical about, has managed to grow into a respectable channel with more than 100m active monthly users.


Retail executives cautious about mobile investments: report

It's hard to find a market today that isn't being impacted by the rapid growth in mobile usage. Smartphone penetration continues to hit new milestones and executives in just about every industry are trying to figure out how to capture the mobile opportunities that increasingly seem within reach.

Just how big are these opportunities?


Website investment still key for online retailers despite the rise of social and mobile

Want to know where you should be aiming your e-commerce investment to increase online sales?

We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months.


Microsoft forms partnership with B&N, invests $300m in NOOK business

Thanks to Amazon's dominance, it's easy to forget that traditional bookseller Barnes & Noble (B&N) has managed to build a decent digital portfolio of its own.

In the past, that has sparked speculation that B&N would eventually spin off its NOOK division, freeing its digital business from the baggage of its brick-and-mortar business.


Lady Gaga-backed Backplane raises funding, goes on shopping spree

Facebook may be the world's dominant social network, but a number of high-profile investors are betting that there's room for platform players in the space.

Backplane describes itself as a "start-up uniting people around interests, affinities and movements", but it's best-known for running Lady Gaga's LittleMonsters.com, which is in private beta.


Will Facebook help or hurt the startup economy?

When Facebook filed to go public earlier this week, you can be sure that the excitement in the halls of Facebook's offices was palpable. After all, the company's wild ride is going to make a lot of people very wealthy.

But the excitement around Facebook's IPO isn't just being felt amongst Facebook's employees. It's creating increased excitement for technology entrepreneurs, some of whom hope their startups could be the next Facebook.

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What are the digital marketing opportunities Down Under?

The shifting digital economy is something I've written about in depth previously, with the main focus of my thoughts being the BRIC countries and other parts of Asia.

Recently, though, I'm seeing growing evidence pointing towards the fact that Australia should probably be given an equal amount of due care and attention as these other countries in the coming few years, by marketers both inside and outside the country.

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Publicis and France Télécom-Orange join Telefónica in funding digital start-ups

Global advertising agency Publicis Groupe and mobile giant France Télécom-Orange have pledged to invest €150m in digital start-up projects across Europe.

The fund will provide seed capital and early-stage investment of up to €1m for fledgling companies, and later-stage financing for more established companies in France and Europe of up to €15m per project.