Posts tagged with Ioc

Nine single-page ecommerce checkouts of varying quality

Ecommerce checkout design is something of an obsession for us here at Econsultancy because it’s an incredibly important part of the user journey.

A well-designed checkout allows shoppers to complete their purchase quickly and conveniently, while a poor user-experience can cause frustration and basket abandonment.

In general site owners should aim to make the process as simple as possible, stripping out any unnecessary text fields to reduce friction and delays.

Personally I’m a big fan of a one-page checkout as it takes a great deal of skill to strip the entire process down to the bare essentials.

It also requires a certain level of bravery to be willing to put so much emphasis on the user experience ahead of data capture.

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