Posts tagged with Ipa

Agencies feel the pinch as costs rise quicker than fees

Agencies could be at risk of eating into their profit margins during 2012 as running costs increase faster than fees.

Recognising the difficulty agencies have encountered when working out how best to charge for their services, the Institute of Practitioners in Advertising (IPA) has joined forces with the Incorporated Society of British Advertisers (ISBA), Marketing Agencies Association (MAA) and Public Relations Consultants Association (PRCA) to release an updated Agency Remuneration best practice guide.

The launch coincides with research from the MAA that shows clients are paying agencies almost 20% less in fees than they were ten years ago.

4 comments

New metrics and business models for digital publishing - selling outcomes not inputs?

New metrics and business models for publishersAre publishers using outdated metrics? How should they be innovating and reinventing their business models?

Understandably there has been much debate of late around publishing business models. The rise of the internet, compounded by the global economic woes, are making it increasingly hard to see where the money is in publishing and media going forwards.

6 comments