tag:econsultancy.com,2008:/blog/tags/ipad Posts tagged with "iPad" from the Econsultancy blog 2015-06-11T15:39:00+01:00 tag:econsultancy.com,2008:BlogPost/66572 2015-06-11T15:39:00+01:00 2015-06-11T15:39:00+01:00 Safari in iOS9 to make ad blocking easier Patricio Robles <p><strong>The hits just keep coming for advertisers looking to reach consumers through digital ads.</strong></p> <p>The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.</p><p><a href="https://econsultancy.com/blog/66572-safari-in-ios9-to-make-ad-blocking-easier/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64583 2014-03-24T16:42:41+00:00 2014-03-24T16:42:41+00:00 Four things to avoid when creating a tablet experience for customers Carin Van Vuuren <p><strong>Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile.</strong></p><p>Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet.</p> <p>With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless experience across all channels.</p><p><a href="https://econsultancy.com/blog/64583-four-things-to-avoid-when-creating-a-tablet-experience-for-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64168 2014-01-23T15:58:21+00:00 2014-01-23T15:58:21+00:00 Three reasons why digital marketers should revisit augmented reality in 2014 Ryan Sommer <p><strong>AR (augmented reality) gets a tough rap in digital marketing circles. To date, the technology is still most visible powering children’s games and providing 3D thrills that use your tablet or smartphone to layer digital information or graphics over real-world objects. </strong></p> <p>With wearable tech exploding off the tradeshow floor at CES, and <a href="http://econsultancy.com/blog/64174-when-can-i-buy-google-glass">Google Glass</a> finally infiltrating mainstream press, it’s time to take a serious look at augmented reality in modern marketing and the enterprise.</p> <p>Here are three reasons why I’m betting on seeing more use of AR from savvy brands and agencies in the year(s) to come.</p><p><a href="https://econsultancy.com/blog/64168-three-reasons-why-digital-marketers-should-revisit-augmented-reality-in-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63982 2013-12-11T14:05:34+00:00 2013-12-11T14:05:34+00:00 Optimising PPC landing pages for Christmas Christopher Ratcliff <p><strong>During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?</strong></p> <p>I took a look at paid search in my beginner’s guide <a href="http://econsultancy.com/uk/blog/63783-what-is-paid-search-ppc-and-why-do-you-need-it">what is paid search (PPC) and why do you need it?</a> last month, and since then I’ve been a lot more attuned to this method of search engine marketing.</p> <p>However I've also realised that PPC ads are for nothing, and a complete waste of searcher's time and an advertiser’s money, if conversion isn’t happening.</p><p><a href="https://econsultancy.com/blog/63982-optimising-ppc-landing-pages-for-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63920 2013-12-04T13:41:03+00:00 2013-12-04T13:41:03+00:00 Start Me Up! A profile of Magvault Ben Davis <p><strong>It isn't always easy to find what you want in the app store, or to browse for apps that might not be in the charts.</strong></p> <p>With this problem in mind, <a href="http://www.magvault.com/">Magvault </a>brings together digital publications, to be perused on a digital newsstand.</p> <p>I chatted to Neil Morgan, Founder of MagVault, to find out more about the service.</p><p><a href="https://econsultancy.com/blog/63920-start-me-up-a-profile-of-magvault/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63863 2013-11-25T16:45:25+00:00 2013-11-25T16:45:25+00:00 iPad, iPhone or Android: what’s right for your company app? Marcus Fergusson <p><strong>21% of the global population will be using mobile apps by the end of the year. Your company may need an app too, but should you build your app for iPad, iPhone or Android?</strong></p> <p>One and a half billion people will be using mobile apps by the end of the 2013, equivalent to 21% of the global population. </p> <p>Of course, mobile-optimised websites are clearly vital to communicate with your audience, with the balance now tipping in favour of <a href="http://econsultancy.com/uk/blog/63172-10-great-examples-of-responsive-design-from-around-the-world">responsive website design</a>, but there’s still a strong case to be made for providing one or more apps as well. </p><p>But assuming you’re ready to commit, should you go for an <a href="http://econsultancy.com/uk/reports/mobile-websites-and-apps-optimization-best-practice-guide">iPad, iPhone or Android app</a>?</p> <p><a href="https://econsultancy.com/blog/63863-ipad-iphone-or-android-what-s-right-for-your-company-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63796 2013-11-14T12:34:00+00:00 2013-11-14T12:34:00+00:00 Landing page review: are Apple and Amazon making the most of Christmas search traffic? David Moth <p><strong>As has been the case for the past few years, it’s safe to assume that tablets and e-readers will be a popular gift idea this Christmas.</strong></p> <p>And with ecommerce spending in the UK predicted to reach £20.4bn in the final two months of this year, brands need to be visible in search results to maximise their sales.</p> <p>New data shows that Amazon is in prime position to benefit from the spending spree as it is highly visible in SERPs for a number of popular electronic items.</p> <p>This is particularly true for tablet and e-reader devices, where the retailer features in the top positions for 80% of popular keywords in organic search.</p><p><a href="https://econsultancy.com/blog/63796-landing-page-review-are-apple-and-amazon-making-the-most-of-christmas-search-traffic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63686 2013-10-29T16:27:00+00:00 2013-10-29T16:27:00+00:00 So you have a mobile site. What happens next? Christopher Ratcliff <p><strong>57% of users won’t recommend a business if they have a bad mobile site, a simple statistic that speaks volumes about the current landscape in mobile commerce.</strong></p> <p>Global mobile web usage is increasing exponentially and most businesses know they need a mobile strategy.</p> <p>Building a mobile-friendly website is just the first step. What happens after that? </p> <p>At <a href="http://www.distilled.net/events/searchlove-london/">Searchlove</a> this morning, Distilled’s digital marketing consultant Bridget Randolph provided her own insight and guidance.</p><p><a href="https://econsultancy.com/blog/63686-so-you-have-a-mobile-site-what-happens-next/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63645 2013-10-23T09:38:00+01:00 2013-10-23T09:38:00+01:00 Apple's golden ring: app primacy and PC convergence Dave Wieneke <p><strong>While the iPhone which provides half of Apple's revenue is its foundation, the iPad is its bellwether for growth. </strong></p> <p>Gartner has upwardly revised its growth projections for tables to a whopping 54% this year, against an 11% drop in PC sales. This makes it no surprise that Apple has set its course in this direction.</p> <p>As Willie Sutton answered when he was asked why he robbed banks, the answer is obvious, its where the money is.</p> <p>But it goes further than retail. The <a href="http://econsultancy.com/uk/blog/10455-nine-examples-of-great-interactive-ipad-ads">iPad</a> is a gateway to incremental media, software sales and services purchases. There are 170m of them in circulation, and Apple is moving to gain new users and upgrade its installed base.</p> <p>And along the way gain increased wallet and mindshare while depositioning its rivals.</p><p><a href="https://econsultancy.com/blog/63645-apple-s-golden-ring-app-primacy-and-pc-convergence/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63414 2013-09-17T12:15:00+01:00 2013-09-17T12:15:00+01:00 Net-A-Porter bets on social commerce with new 'Netbook' iPad app David Moth <p><strong>Net-A-Porter has launched a new mobile app, called The Netbook, that steps up the retailer's move into social commerce.</strong></p> <p>The iOS app is based on the ‘Live’ feature that sits on the site's homepage and acts like a carousel ticking through the latest products that customers have purchased.</p> <p>Until now the product feed was anonymous, so the new app is an attempt to give customers an online identity on Net-A-Porter which then creates an additional social layer to the site and makes the recommendations more powerful.</p> <p>Once they’ve created a profile users can create a wish list within the app by ‘loving’ different products and also follow other users by ‘admiring’ them.</p> <p>The Netbook is currently invite-only and the launch was timed to coincide with <a href="http://econsultancy.com/uk/blog/63408-how-retailers-are-using-social-for-fashion-week">London Fashion Week</a> so that Net-A-Porter can sign up bloggers, stylists, designers and other members of the fashion glitterati. Everyone else will have to join a waiting list.</p><p><a href="https://econsultancy.com/blog/63414-net-a-porter-bets-on-social-commerce-with-new-netbook-ipad-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63167 2013-08-13T15:48:28+01:00 2013-08-13T15:48:28+01:00 Three ways for marketers to drive a winning tablet strategy Carin Van Vuuren <p><strong>There’s no denying that the tablet is more than a passing fad. </strong></p> <p><strong>With tablet shipments <a href="http://www.idc.com/getdoc.jsp?containerId=prUS24129713" target="_blank">expected to grow</a> 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop.</strong></p><p>Rather than being an extension of these channels, there’s a huge opportunity to turn the tablet into a unique channel for engagement, capable of delivering strong conversion and incremental revenue.</p><p><a href="https://econsultancy.com/blog/63167-three-ways-for-marketers-to-drive-a-winning-tablet-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62613 2013-04-25T11:06:00+01:00 2013-04-25T11:06:00+01:00 Premier Inn's simple iPad app is a useful tool for business travellers David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/2767/prem_inn_logo-blog-third.jpg" alt="" width="180"></strong></p> <p><strong>Premier Inn recently unveiled a new iPad app alongside a revamped iPhone version as it seeks to increase mobile sales and repeat bookings.</strong></p> <p>The hotel chain took more than 100,000 bookings through its iPhone app in 2012 and the updated version has already seen average daily sales conversions increase from 3% to 5.9%.</p> <p>Designed by Grapple, the new apps feature improved navigation, redesigned booking function, Trip Advisor ratings, the ability to add extras such as breakfast, and a simplified process for booking repeat stays.</p> <p>The iPhone app has been downloaded more than two million times since it was first launched in January 2011, so to find out what the fuss is about I tried out the new iPad version...</p> <p><a href="https://econsultancy.com/blog/62613-premier-inn-s-simple-ipad-app-is-a-useful-tool-for-business-travellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62465 2013-04-04T11:12:00+01:00 2013-04-04T11:12:00+01:00 Branch on the go: three key lessons from innovators in the tablet banking market Paul Merry <p><img style="float: left;" src="http://www.maparesearch.com/images/uploads/MapaResearch-Jyskebank-TabletAppScreenshot-Apr13.png" alt="" width="160"><strong>Banking is boring. We all know this as one of life’s truisms. It is also an activity you usually squeeze in at lunch time with a visit to a branch, or more recently conducted surreptitiously at work on your PC.</strong></p> <p>Now the arrival of the iPad has helped move <a href="http://econsultancy.com/uk/blog/11160-mobile-banking-who-do-you-trust-with-your-finances">banking transactions</a> from a work based and PC-centric activity, to a “<em>bank on the go</em>” and now, more recently, “<em>a branch on the go</em>”, experience.</p> <p>This is good news for banking and banks generally.</p> <p>In what for most people has at best been a neutral experience and often less than that, the arrival of the tablet has revived some of the missing components of a pleasant banking experience.</p><p><a href="https://econsultancy.com/blog/62465-branch-on-the-go-three-key-lessons-from-innovators-in-the-tablet-banking-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62366 2013-03-18T11:21:00+00:00 2013-03-18T11:21:00+00:00 How Net-A-Porter plans to build on its mobile success in 2013 David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/0880/nap-blog-third.jpg" alt="" width="175">Despite the massive shift towards mobile commerce in recent years, surprisingly few retailers have managed to create successful, user-friendly iPad apps.</strong></p> <p>So it’s all the more impressive that Net-A-Porter has produced several high quality apps that cater perfectly for the iPad’s ‘lean back’ browsing experience.  </p> <p>This time last year it was reported that <a href="http://econsultancy.com/uk/nma-archive/61603-net-a-porter-sees-mobile-hit-15-of-online-audience">15% of Net-A-Porter’s traffic came from mobile devices</a>, a figure that had increased from 10% in just six months, which explains why the brand places such great emphasis on its mobile strategy.</p> <p>The luxury retailer successfully blurs the lines between being a publisher and an ecommerce store, so <a href="http://econsultancy.com/uk/blog/10622-net-a-porter-creates-ipad-app-for-entertainment-and-e-commerce">its iPad apps</a> include a huge amount of editorial and video content in order to entertain and inform customers while also edging them towards the checkout.</p><p><a href="https://econsultancy.com/blog/62366-how-net-a-porter-plans-to-build-on-its-mobile-success-in-2013/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62307 2013-03-08T13:22:00+00:00 2013-03-08T13:22:00+00:00 Tablets now account for more web traffic than smartphones: stats David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/9980/ipad-blog-third.jpg" alt="" width="150">The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.</strong></p> <p>And <a href="http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/">new data from Adobe</a> shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.</p> <p>This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.</p> <p>In December we reported that <a href="http://econsultancy.com/uk/blog/11374-conversion-rates-from-tablets-are-four-times-higher-than-smartphones-stats">conversion rates from tablets were four times higher</a> than on smartphones, and actually peaked <a href="http://econsultancy.com/uk/blog/11256-cyber-monday-conversion-rates-were-higher-on-tablet-than-desktop-report">above desktop on Cyber Monday</a>.</p><p><a href="https://econsultancy.com/blog/62307-tablets-now-account-for-more-web-traffic-than-smartphones-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61922 2013-01-31T09:53:21+00:00 2013-01-31T09:53:21+00:00 Creating effective ads for tablets Mark Cluer <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8103/ipad_mockup-home-page-post-blog-third.jpg" alt="" width="150"><strong>The fastest growth in ad spend is coming not from mobiles but from <a href="http://econsultancy.com/uk/blog/9728-tablets-the-opportunity-for-marketers">tablets</a>. Campaigns for tablets are often grouped with mobile, and yet consumer behaviour is different on each. </strong></p> <p>Understanding that difference is critical in creating an effective campaign for tablet users.</p><p><a href="https://econsultancy.com/blog/61922-creating-effective-ads-for-tablets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61925 2013-01-22T09:46:00+00:00 2013-01-22T09:46:00+00:00 50+ fascinating stats about mobile commerce in the UK David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8071/iphone_image-blog-third.png" alt="" width="160">In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions.</strong></p> <p>According to Ofcom, smartphone penetration in the UK now stands at 58% while 19% of the population owns a tablet, so websites have no choice but to adapt to accommodate the ensuing changes in consumer behaviour.</p> <p>With this in mind, I thought it would be useful to round up some of the most useful stats and surveys we’ve seen in the past 12 months.</p> <p>And for more data on m-commerce check out our <a href="http://econsultancy.com/uk/reports/uk-internet-statistics-compendium">Internet Statistics Compendium</a>...</p><p><a href="https://econsultancy.com/blog/61925-50-fascinating-stats-about-mobile-commerce-in-the-uk/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61847 2013-01-14T12:33:02+00:00 2013-01-14T12:33:02+00:00 Tablets account for 18% of UK paid search clicks, but just 8% in the US David Moth <p><a href="http://imgur.com/a3Qb1"><img style="float: left;" title="Hosted by imgur.com" src="http://i.imgur.com/a3Qb1.png" alt="" width="175"></a></p> <p><strong>Tablets accounted for almost one fifth (18%) of UK paid search clicks for retailers in 2012 compared to 13% on smartphone, according to a new report from <a href="http://www.kenshoo.com/">Kenshoo</a>.</strong></p> <p>Tablets also delivered 18.3% of conversions and 21.3% of revenue, while smartphones achieved just 3.6% of overall retail conversions from PPC and 3.4% of revenue.</p> <p>Similarly, the conversion rate from smartphone visits is just 1.59% compared to 5.85% on tablet and 6.53% on desktop.</p> <p>The report indicates that marketers aren’t yet making the most of the opportunity presented by tablets, as the devices account for 14.1% of ad spend at a CPC of £0.25, while desktop hoovers up 78.7% with a CPC of £0.36.</p> <p><a href="https://econsultancy.com/blog/61847-tablets-account-for-18-of-uk-paid-search-clicks-but-just-8-in-the-us/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11374 2012-12-19T10:28:43+00:00 2012-12-19T10:28:43+00:00 Conversion rates from tablets are four times higher than smartphones: stats David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7143/ipad_image-blog-half.png" alt="" width="200">Throughout 2012 we’ve seen numerous studies that highlight the massive difference between shopping behaviours on tablet and smartphones.</strong></p> <p>The usability of each device should make this obvious, yet they were often – and occasionally still are – lumped together in the mobile category when comparing sales and traffic stats to desktop computers.</p> <p>This is despite the fact that data published by Adobe in May shows that <a href="http://econsultancy.com/uk/blog/9880-one-tablet-generates-as-many-website-visits-as-four-smartphones">one tablet generates as many website visits as four smartphones</a>.</p> <p>By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet.</p> <p>However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets, with 5x more smartphones shipped across North America and Western Europe compared to tablets.</p><p><a href="https://econsultancy.com/blog/11374-conversion-rates-from-tablets-are-four-times-higher-than-smartphones-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11368 2012-12-18T12:52:19+00:00 2012-12-18T12:52:19+00:00 Mobile accounts for 28% of paid search clicks so far this Christmas David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7123/google_logo-blog-third.png" alt="" width="200" height="74">Smartphones and tablets have accounted for more than a quarter (28%) of the clicks on retail paid search ads so far this Christmas, according to data from Kenshoo.</strong></p> <p>The <a href="http://www.kenshoo.com/2012UKEarlyEdition">Kenshoo 2012 UK Online Retail Christmas Shopping Report - Early Edition</a>, indicates that the share of clicks from personal computers is down to 72%, with tablets comprising 15% of all clicks and mobile phones accounting for 13%.</p> <p>The data also shows that tablets drive the highest average order value at £85.55, followed by smartphone (£77.80) and desktop (£75.93). </p> <p>However smartphone conversions lag way behind the other devices at just 1%, compared to 4.99% on tablet and 5.16% on desktop.</p><p><a href="https://econsultancy.com/blog/11368-mobile-accounts-for-28-of-paid-search-clicks-so-far-this-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11252 2012-12-04T15:09:49+00:00 2012-12-04T15:09:49+00:00 The Daily learns that tablet-only isn't a publishing strategy Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6677/newscorp-logo-blog-thumb.jpeg" alt="" width="100" height="75">Mobile-first, or web-first? <a href="http://econsultancy.com/uk/blog/11247-forget-mobile-first-solution-first-is-the-only-way-to-succeed">Neither alone is a real strategy for success</a>.</strong></p><p>For Rupert Murdoch's News Corp., learning that has proved to be an expensive experience as the media giant has decided to abandon its iPad-only publication, The Daily, after less than two years.</p><p><a href="https://econsultancy.com/blog/11252-the-daily-learns-that-tablet-only-isn-t-a-publishing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11225 2012-11-29T11:18:11+00:00 2012-11-29T11:18:11+00:00 Grazia launches affiliate scheme with new 'shoppable' iPad app David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6473/grazia_photo_1-blog-third.png" alt="" width="120">Earlier this week Grazia launched a new weekly iPad edition, featuring a shopping facility so readers can buy the products they see on screen.</strong></p> <p>Available through Apple’s Newsstand, the iPad edition costs £1.99 each week and features all the editorial content from the print magazine.</p> <p>But it’s the shopping feature that is particularly interesting, as it shows that Grazia’s publisher Bauer Media is trying to find new ways of monetising its digital content.</p> <p>Running an affiliate programme through the iPad edition could prove to be a decent revenue stream for magazines that have seen circulations and profits nosedive in recent years.</p> <p>Boots has been touted as one of the headline launch partners, but you can also buy products from the likes of Net-A-Porter, Austique and Designers Guild. </p><p><a href="https://econsultancy.com/blog/11225-grazia-launches-affiliate-scheme-with-new-shoppable-ipad-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11158 2012-11-21T15:53:00+00:00 2012-11-21T15:53:00+00:00 Microsoft, Oprah and the celebrity myth Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6082/oprah-blog-third.jpg" alt="" width="200" height="150">Looking for a tablet this holiday shopping season? If you are, and you're leaning towards a shiny new iPad, wait just a minute: Oprah wants you to know that she loves the Microsoft Surface. How much does the billionaire media personality love it? According to a tweet she posted this past Sunday, Oprah has already purchased 12 of the devices as gifts for Christmas.</strong></p> <p>Don't expect Apple to lose any sleep over Oprah's endorsement of Microsoft's Windows 8 tablet: if you believe Oprah posted the tweet in question, she did so from her iPad.</p><p><a href="https://econsultancy.com/blog/11158-microsoft-oprah-and-the-celebrity-myth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10990 2012-10-30T12:27:00+00:00 2012-10-30T12:27:00+00:00 Amazon uses homepage to diss iPad mini Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/4285/amazon.png" alt="" width="100" height="37">The $329 iPad mini may be selling like hotcakes, but that isn't fazing one of Apple's biggest competitors in the tablet market. According to Amazon, the Kindle Fire HD has not only survived the launch of a smaller, cheaper iPad, <a href="http://allthingsd.com/20121026/amazon-says-kindle-withstood-ipad-mini-assault/">it's actually thriving</a>.</strong></p> <p>That may suggest that the iPad mini and Kindle Fire HD aren't really competing with each other, but don't tell that to Amazon. The online retail giant thinks that the iPad mini is a juicy target and is using its homepage to prove the point.</p><p><a href="https://econsultancy.com/blog/10990-amazon-uses-homepage-to-diss-ipad-mini/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10926 2012-10-19T10:22:16+01:00 2012-10-19T10:22:16+01:00 This week's top six infographics David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4761/infogs_logo-blog-thumb.png" alt="" width="100" height="99">Here are six of the best infographics we've seen this week.</strong></p> <p>This time the topics include iPad Mini rumours, anticipating how consumers will spend the holiday season, how kids use tablets, Halloween spending in the US and tag management systems</p><p><a href="https://econsultancy.com/blog/10926-this-week-s-top-six-infographics-27/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10738 2012-09-20T14:27:00+01:00 2012-09-20T14:27:00+01:00 Should brands be worried about Twitter's new iPad app? Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1045/twitter_logo_1-blog-thumb.png" alt="" width="100" height="100">Ask any executive at a popular consumer internet company about mobile, and chances are she will tell you largely the same thing: mobile is absolutely crucial. For many companies, upstarts and established players alike, that means one thing: getting mobile apps right.</strong></p><p>But while some of the biggest names in social seem to be <a href="http://econsultancy.com/blog/10610-five-lessons-companies-can-learn-from-facebook-s-new-ios-app">moving in the right direction</a> vis-à-vis their mobile apps, one may be moving in the wrong direction.</p><p><a href="https://econsultancy.com/blog/10738-should-brands-be-worried-about-twitter-s-new-ipad-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10671 2012-09-11T11:52:50+01:00 2012-09-11T11:52:50+01:00 Replicate or re-design? How do you take a magazine online? Colin Bennett <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3142/gm_pad-blog-full.png" alt="" width="150"></strong></p> <p><strong>A year ago when we were researching the UK magazine market in an effort  to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not. </strong></p> <p>Fast forward one year and, with the introduction of the Apple Newsstand, the majority of publishers are now aware that in order to survive the tablet and online revolution, they need to have a digital presence.</p> <p>The question they now ask themselves is should they dive straight in or just dip their toe in the water?  </p> <p>So replicate or re-design? There are potentially pros and cons for both. And exactly how will digital readership generate revenue? </p><p><a href="https://econsultancy.com/blog/10671-replicate-or-re-design-how-do-you-take-a-magazine-online/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10662 2012-09-10T09:20:00+01:00 2012-09-10T09:20:00+01:00 London 2012 and the digital legacy Peter Ballard <p><strong><img style="float: left;" src="http://i1096.photobucket.com/albums/g339/foolproof_ux/DSC_0268.jpg" alt="" width="160">Now that the Paralympics has finished, let’s take a moment to reflect on the digital legacy left by London 2012, which has delivered the first truly digital Olympic and Paralympic experience.</strong></p> <p>The summer of sport saw ambitious projects from two of the main broadcasters, BBC and C4, and the rather more controversial, official London 2012 site.</p> <p>And, for pretty much the first time, a range of mobile and tablet apps to support our desire to keep up to date on the move.</p><p><a href="https://econsultancy.com/blog/10662-london-2012-and-the-digital-legacy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10459 2012-08-02T09:09:00+01:00 2012-08-02T09:09:00+01:00 Ad clicks from tablets peak at 9.30pm David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1808/ipad_image-blog-third.png" alt="" width="200" height="95">Ad clicks from tablet computers peak in the evening, adding further weight to the theory that people tend to use them while relaxing at home.</strong></p> <p>Research from PPC agency Periscopix shows that between 7.30pm and 9pm more people click on tablet ads than on mobile ads, while for the rest of the day mobile clicks track slightly above tablets.</p> <p>Click-throughs from tablets account for around 11% of all clicks at 7pm rising to 14% at 9.30pm, compared to 10% and 12% respectively from mobile.</p> <p>The vast majority of clicks (80%) still come from desktops but this starts to decline at around 4.30pm as people begin to leave work.</p> <p>At the same time mobile and tablet clicks increase sharply as people use the devices on their commute and at home.</p><p><a href="https://econsultancy.com/blog/10459-ad-clicks-from-tablets-peak-at-9-30pm/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10455 2012-08-01T10:40:14+01:00 2012-08-01T10:40:14+01:00 Nine examples of great interactive iPad ads David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1780/ipad_image-blog-third.png" alt="" width="200" height="95">New research from the IAB shows that when it comes to advertising on tablets, interactivity is key.</strong></p> <p>A quarter (25%) of respondents said they would be likely to click interactive ads compared to just 11% for static ads. Furthermore, 54% of respondents had a positive overall opinion of them compared to just 27% for static ads.</p> <p>A majority of respondents (55%) also agreed that tablet ads can do things that other media can’t.</p> <p>So how can marketers take advantage of this opportunity? </p> <p>Here we round up nine of the best interactive ads that have appeared on iPad.</p><p><a href="https://econsultancy.com/blog/10455-nine-examples-of-great-interactive-ipad-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10419 2012-07-26T12:36:00+01:00 2012-07-26T12:36:00+01:00 How are retailers optimising for tablet shoppers? Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1544/photo__64_-blog-third.png" alt="" width="180">We've all seen the stats showing how tablet (mainly iPad) shoppers are spending more, <a href="http://econsultancy.com/uk/blog/10249-how-tablet-shoppers-are-changing-e-commerce-infographic">converting at a rate</a> similar to desktop, <a href="http://econsultancy.com/uk/blog/9986-tablets-now-20-of-mobile-ad-impressions-report">viewing more ads</a>, and so on. </strong></p> <p>For various reasons, the correlation between tablet ownership and disposable income being the most obvious, tablet shoppers are very valuable customers for online retailers. </p> <p>Despite this, there are very few examples of sites that have optimised for tablets, though a few brands have done so. </p> <p>I've been looking at the tablet optimised versions of eBay, Blackberry and Staples (all US sites). </p><p><a href="https://econsultancy.com/blog/10419-how-are-retailers-optimising-for-tablet-shoppers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10388 2012-07-20T16:54:28+01:00 2012-07-20T16:54:28+01:00 The new iPad is gaining popularity with busines users: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1248/cirp-blog-thumb.jpeg" alt="" width="100" height="103">Prior to the launch of the new iPad, use of Apple's tablet device was primarily being used as an internet access and entertainment device.</strong></p> <p>According to research firm Consumer Intelligence Research Partners (CIRP), just 13% of iPad owners were using their iPads for business owners. But that may be changing.</p><p><a href="https://econsultancy.com/blog/10388-the-new-ipad-is-gaining-popularity-with-busines-users-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10385 2012-07-20T11:38:00+01:00 2012-07-20T11:38:00+01:00 Mobile traffic on e-commerce sites doubles in nine months Graham Charlton <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/3517/12810_apple-ipad-blog-third.jpg" alt="" width="200" height="116"></p> <p><strong>Mobile visits to e-commerce sites continue to grow, with mobile now accounting for 20.8% of visits to <a href="http://www.screenpages.com/about/our-clients">Screen Pages'</a> clients' websites. </strong></p> <p>The e-commerce agency studied traffic to 13 websites, with more than 500,000 visits for the month of June. </p> <p>The stats also show the value of tablet / iPad customers to premium and luxury online retailers.</p><p><a href="https://econsultancy.com/blog/10385-mobile-traffic-on-e-commerce-sites-doubles-in-nine-months/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10372 2012-07-18T21:33:37+01:00 2012-07-18T21:33:37+01:00 NCR targets small businesses with Square-like offering Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1153/ncr-logo-blog-third.jpeg" alt="" width="200" height="60">With upstarts like Square trying to disrupt the payments space, often using technologies that interoperate with consumer devices like the iPad, it's no surprise that larger entrenched players are fighting back with similar offerings.</strong></p> <p>Point-of-sale giant VeriFone, for instance, is positioning itself to be <a href="http://econsultancy.com/uk/blog/8694-verifone-wants-to-be-the-switzerland-of-payment-solutions">the Switzerland of payment solutions</a>, and PayPal is making a big offline push <a href="http://econsultancy.com/uk/blog/9989-paypal-partners-with-15-retailers-in-big-offline-push">with physical retailers</a> and <a href="http://econsultancy.com/uk/blog/9325-is-paypal-here-the-death-knell-for-square">card readers</a> for smaller businesses.</p><p><a href="https://econsultancy.com/blog/10372-ncr-targets-small-businesses-with-square-like-offering/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10366 2012-07-18T13:56:00+01:00 2012-07-18T13:56:00+01:00 55% of mobile commerce sales driven by the iPad [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1123/ipad2b_f-blog-third.jpeg" alt="" width="170">55% of <a href="http://econsultancy.com/uk/blog/8139-how-to-make-a-mobile-commerce-sitesite-for-200-3">mobile commerce</a> sales come through the <a href="http://econsultancy.com/uk/blog/9728-tablets-the-opportunity-for-marketers">iPad</a>, followed by 29% on iPhone and 13% on Android devices. </strong></p> <p>According to stats from Affiliate Window's network, the iPad accounts for 40% of traffic. The stats are taken from 53m clicks and 1.5m sales between January 2011 and June 2012. </p> <p>As the infographic shows, mobile tracking is an issue. Over this period, advertisers received <strong>£28m in sales for which they were unable to pay commission to affiliates. </strong></p><p><a href="https://econsultancy.com/blog/10366-55-of-mobile-commerce-sales-driven-by-the-ipad-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10348 2012-07-16T19:50:29+01:00 2012-07-16T19:50:29+01:00 Sky finally launches its internet TV service, NOW TV Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7046/now_tv_logo-blog-third.jpg" alt="" width="200" height="125">In January, Sky <a href="http://econsultancy.com/us/blog/8854-sky-launches-new-online-tv-service">announced</a> that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis. </strong></p> <p>Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.</p><p><a href="https://econsultancy.com/blog/10348-sky-finally-launches-its-internet-tv-service-now-tv/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10298 2012-07-09T16:24:48+01:00 2012-07-09T16:24:48+01:00 UK judge: Samsung's Galaxy Tab is "not as cool" as the iPad Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0535/samsung-blog-third.jpeg" alt="" width="200" height="117">In the complicated world of intellectual property litigation, sometimes a loss is a win. </strong></p> <p>Just ask Apple, which failed to convince a UK high court judge to ban sales of Samsung's Galaxy Tab.</p><p><a href="https://econsultancy.com/blog/10298-uk-judge-samsung-s-galaxy-tab-is-not-as-cool-as-the-ipad/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10261 2012-07-04T16:54:00+01:00 2012-07-04T16:54:00+01:00 Apple planning to shake up the tablet market later this year: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/5841/apple-blog-thumb.png" alt="" width="100" height="125">With the iPad, Apple single-handedly created today's multi-billion dollar tablet market, and continues to be its most dominant player.</strong></p> <p>But that doesn't mean that Apple is the only company cashing in on the devices that have changed the face of computing. If you want a new iPad, you'll need to shell out $499 -- a price too steep for many consumers.</p><p><a href="https://econsultancy.com/blog/10261-apple-planning-to-shake-up-the-tablet-market-later-this-year-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10249 2012-07-03T09:25:00+01:00 2012-07-03T09:25:00+01:00 How tablet shoppers are changing e-commerce [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0506/tablet_sales-blog-third.png" alt="" width="150">Traffic to e-commerce sites from <a href="http://econsultancy.com/uk/blog/9728-tablets-the-opportunity-for-marketers">tablets</a> (mainly iPads) has increased by 348% year on year, and is set to rise further, with sales of tablets predicted to reach 119m in 2012. </strong></p> <p>This infographic from <a href="http://monetate.com/infographic/couch-commerce-how-tablet-shoppers-are-changing-online-sales/#axzz1zUtRDyqT">Monetate</a> looks at some of they key stats, and the importance of what it calls 'couch commerce' </p><p><a href="https://econsultancy.com/blog/10249-how-tablet-shoppers-are-changing-e-commerce-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10240 2012-07-02T11:52:00+01:00 2012-07-02T11:52:00+01:00 Tablet stats: iPad still rules, but the competition is catching up Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0471/ipad3-blog-third.jpeg" alt="" width="120">8% of the UK population now owns a tablet, which equates to roughly 3m users, according to stats from YouGov. </strong></p> <p>The stats show Apple's dominance of this market with the iPad, but also that other tablets are beginning to catch up. The iPad's market share has slipped from 75% to 71% between Q1 and Q2 2012. </p><p><a href="https://econsultancy.com/blog/10240-tablet-stats-ipad-still-rules-but-the-competition-is-catching-up/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10213 2012-06-27T19:31:00+01:00 2012-06-27T19:31:00+01:00 Google unveils the Nexus 7 tablet Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7319/google-logo-blog-third.jpeg" alt="" width="200" height="83">The popularity of Google's Android may ensure that Google will play a prominent role in the smartphone market for years to come, but its future in the tablet space is anything but guaranteed.</strong></p> <p>Apple's iPad is <em>the</em> tablet standard, and lower-end competitors like the Kindle Fire and NOOK Tablet use forked versions of Android that Google can't control or monetize. For a <a href="http://allthingsd.com/20120626/apple-wins-injunction-against-samsung-galaxy-tab/">variety</a> of reasons, Google hasn't thus far been able to rely on third party manufacturers to build a killer Android tablet.</p> <p>And it's unlikely to get easier for the search giant any time soon.</p><p><a href="https://econsultancy.com/blog/10213-google-unveils-the-nexus-7-tablet/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10138 2012-06-19T16:34:02+01:00 2012-06-19T16:34:02+01:00 With Surface, Microsoft charts a new path Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9011/digital-signature-for-microsoft-word-blog-third.jpg" alt="" width="200" height="112">Yesterday, Microsoft made what may be remembered as one of its most important announcements ever: it announced that it is designing, manufacturing and selling its own tablets.</strong></p> <p>The tablets, which the Redmond software giant has dubbed Surface, will sport two flavors of Windows 8: Windows 8 RT and Windows 8 Pro.<strong><br></strong></p><p><a href="https://econsultancy.com/blog/10138-with-surface-microsoft-charts-a-new-path/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10001 2012-05-28T16:42:02+01:00 2012-05-28T16:42:02+01:00 Facebook working on its own smartphone: report Patricio Robles <p><strong>Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge <a href="http://econsultancy.com/us/blog/9063-facebook-mobile-could-make-1-2bn-in-first-year-from-six-key-markets">is also a huge opportunity</a>.</strong></p> <p>In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (<a href="http://econsultancy.com/us/blog/9555-facebook-acquires-instagram-for-1bn">Instagram</a>) and the company's own engineers have been working on their own mobile apps (<a href="http://econsultancy.com/us/blog/9988-facebook-launches-homegrown-mobile-photo-app">Facebook Camera</a>).</p> <p>But are mobile apps enough, or does Facebook need something more?</p><p><a href="https://econsultancy.com/blog/10001-facebook-working-on-its-own-smartphone-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9986 2012-05-24T19:17:23+01:00 2012-05-24T19:17:23+01:00 Tablets now 20% of mobile ad impressions: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9187/motion-ls800-tablet-pc-blog-third.jpg" alt="" width="130">The future may be mobile, but capitalizing on the mobile opportunity hasn't exactly been easy for many publishers and advertisers.</strong></p> <p>As companies <a href="http://econsultancy.com/uk/blog/9934-mobile-is-the-future-just-ask-facebook-9">like Facebook</a> and <a href="http://econsultancy.com/uk/blog/9884-twitter-hits-10m-uk-users-80-use-mobile">Twitter</a> are learning the hard way, delivering effective ads to consumers through mobile devices can be tough.</p> <p>Despite the fact that mobile devices are always on and always connected, they have natural limitations which restrict where and how many ads can be served.</p><p><a href="https://econsultancy.com/blog/9986-tablets-now-20-of-mobile-ad-impressions-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9984 2012-05-24T16:14:43+01:00 2012-05-24T16:14:43+01:00 Yahoo builds a browser, and people actually like it Patricio Robles <p><strong><a href="http://econsultancy.com/us/blog/9909-yahoo-s-ten-biggest-mistakes"><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9179/axis-blog-third.png" alt="" width="120">Yahoo has made a lot of big mistakes</a> over the years, and today it finds itself in the fight of its life to stay relevant on the modern web.</strong></p> <p>The big questions: what <em>can</em> Yahoo do to recapture some of its past glory, if anything at all?</p> <p>One possible answer is so obvious that nobody thought of it earlier: build a browser.</p><p><a href="https://econsultancy.com/blog/9984-yahoo-builds-a-browser-and-people-actually-like-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9974 2012-05-23T19:15:00+01:00 2012-05-23T19:15:00+01:00 Ballmer's bold prediction: up to 500m Windows 8 users in 2013 Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9125/steve-ballmer-hands-blog-third.jpg" alt="" width="170">According to Microsoft CEO Steve Ballmer, Windows 8 represents a "rebirth" of Windows and it's the "deepest, broadest and most impactful" version of the operating system his company has yet created.</strong></p> <p>Those are strong words from a man whose legacy may hinge upon Windows 8's success. But Ballmer apparently isn't afraid to use them, or to offer up bold predictions about how fast Windows 8 will find its way onto consumer devices.</p><p><a href="https://econsultancy.com/blog/9974-ballmer-s-bold-prediction-up-to-500m-windows-8-users-in-2013/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9813 2012-05-10T10:34:00+01:00 2012-05-10T10:34:00+01:00 Tablets and the need for speed Darren Hitchcock <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8628/tablets__1_-blog-third.jpg" alt="" width="170">The importance of fast load times in an online retail environment has been proven time and time again. Online, a shopper’s time literally equates to money. </strong></p> <p>Now, the research from our recent <a href="http://www.richrelevance.com/insights/uk-mobile-study/">mobile study</a> shows that it’s a shopper’s time on <em>tablets</em> that should be the focus on your website optimisation initiatives.</p> <p>In the UK, <strong>82% of mobile purchases are made on the iPad.</strong></p><p><a href="https://econsultancy.com/blog/9813-tablets-and-the-need-for-speed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9794 2012-05-07T16:52:52+01:00 2012-05-07T16:52:52+01:00 How many screens are there really? Oscar Trelles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8497/screens-home-page-post-blog-third.jpg" alt="" width="200" height="112">The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV. </strong></p> <p>Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.</p> <p>In that context, it is difficult to develop proper multiscreen strategies, when ordinal numbering doesn't necessarily help us identify which specific device is being used by consumers and, most importantly, what is their current state of mind.</p><p><a href="https://econsultancy.com/blog/9794-how-many-screens-are-there-really/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9728 2012-04-30T12:13:00+01:00 2012-04-30T12:13:00+01:00 Tablets: the opportunity for marketers Graham Charlton <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/3517/12810_apple-ipad-blog-third.jpg" alt="" width="200" height="116"><strong>The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad. </strong></p> <p>Since then, Apple has sold more than <a href="http://news.yahoo.com/number-ipads-sold-apple-quarter-201153619.html">55m iPads</a>, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices. </p> <p>For marketers and online retailers, the tablet user represents an interesting opportunity. This is a target market that generally has <strong>more disposable income</strong>, and often has <strong>different usage patterns</strong> to mobile or desktop consumers. </p> <p>Stats suggest that tablet users convert well, and in some cases have a higher average order value. </p> <p>I’ll look at the key trends in the tablet market, how people use these devices, what publishers and retailers can do to make their websites more usable for tablets, and we’ll look at brands that have adapted well to the iPad and other tablets. </p><p><a href="https://econsultancy.com/blog/9728-tablets-the-opportunity-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9718 2012-04-27T17:45:02+01:00 2012-04-27T17:45:02+01:00 Kindle Fire now represents over half of Android tablets: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/8243/kindlefire-blog-third.jpg" alt="" width="200" height="178">Thanks to testimony in the Oracle-Google lawsuit over the use of Java in Android, <a href="http://www.appleinsider.com/print/12/04/25/exhibits_in_oracle_case_show_google_expected_android_to_take_33_of_ipad_market_in_2010.html">we now know</a> just how high Google's hopes for Android were in 2011.</strong></p><p>According to Google VP Andy Rubin, the search giant was looking for Android tablets to account for 33% of the tablet market last year. The good news for Google was that the launch of Amazon's Kindle Fire may have brought Google within striking distance of that figure.</p><p><a href="https://econsultancy.com/blog/9718-kindle-fire-now-represents-over-half-of-android-tablets-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>