Posts tagged with I Pad

The iPad's greatest success: inspiring stodgy old industries

The iPad hype is in full swing. Anybody who checks Techmeme on a daily basis, for instance, will be intimately familiar with the latest iPad news and rumors.

While initial analyst indications are that the iPad is going to rock and roll, it's still too early to say if it will truly live up to the hype long-term. But that doesn't mean it's too early to declare that it has done something remarkable because that it has. What has it done? Inspired stodgy old industries.

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Is the iPad already influencing big publishers?

The iPad is on its way. Apple started accepting pre-orders earlier this month, but there are still many unanswered questions about what iPad will deliver in its final form.

One thing that almost certainly won't be present when the iPad ships: support for Adobe Flash. That has numerous raised questions about both the iPad and Flash. After all, if the device Apple is betting so big on doesn't support Flash, will publishers, who have seen Apple's success with the iPhone, be forced to adopt Flash alternatives in order to position themselves to cash in if the iPad achieves success of its own? Or is Apple simply fighting a fight it can't win?

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Google Reader Play shows a possible side benefit of the iPad: cleaner web browsing

With the upcoming launch of Apple's iPad, publishers have been rushing to debut new digital designs for their publications. But one thing has been overlooked: many of these changes could be beneficial to PCs.

This week, Google has unveiled a new addition to its RSS reader functionality: Google Reader Play. The new interface is optimized to display content on the iPad. But it also provides a great option for viewing content on the PC.

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What if the iPad doesn't sell?

If Apple was in the business of making movies, the iPad would arguably be its biggest bet yet. So it's fitting that Apple used Hollywood's biggest night to let consumers know that the iPad will be 'in theatres' on April 3.

Last night, the company, which now has a market cap just shy of $200bn, aired its first television ad for the iPad on the 82nd Annual Academy Awards. The 30-second spot provides a visual (and musical) depiction of the iPad and its capabilities, and concludes with the words "April 3" and "iPad".

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Flash versus HTML5: Virgin America breaks up with Flash

The battle between Adobe Flash and HTML5 is a subject that looks like it will be receiving a lot of attention in 2010. That has a lot to do with the iPad, which, like the iPhone, isn't expected to support Flash.

Some believe HTML5 could kill off Flash (and for that matter Silverlight), others don't. Of course, the full HTML5 spec probably won't be finished for another decade, but the debate over HTML5 and its impact on Flash is heating up because subsets of it are available and being adopted.

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Five reasons publishers are getting ahead of themselves with the iPad

Revenue starved publishers are getting excited about the iPad. Even before Apple's latest product had a name, magazine conglomerates were discussing their plans to deploy tablet-friendly versions of their publications on the device. This week, we're learning some of the details of Condé Nast's plans for the iPad.

And while it's great to see traditional publishers taking some initiative in a burgeoning digital space, there are more than a few reasons to think that many of them are jumping the gun at the chance to charge for content on a new device. Here are five.

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Apple to developers: iPhone GPS is only for "beneficial information"

When it comes to marketing, 'location, location, location' has always been important. But thanks to the rapid growth and maturity of mobile technologies, 'location, location, location' is taking on new meaning.

Location-based advertising is potentially the holy grail of mobile marketing. And it appears that Apple, which occupies an important position in the mobile market with the iPhone, apparently wants to keep location-based advertising opportunities to itself.

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iPad hoax lessons: people are gullible, trust is overrated

The actions of internet entrepreneur Jason Calacanis, no stranger to controversy, have sparked a debate about media credibility after his off-the-wall tweets about the Apple tablet were picked up by prominent online and offline media outlets.

Prior to the launch of the iPad, Calacanis tweeted that he had been "beta testing" the "Apple tablet" for two weeks and spilled the beans on his experience and the specs. From old media stalwarts like CNN and the Wall Street Journal to new media mavens like TechCrunch and Silicon Alley Insider, 'reporters' were quick to relay Calacanis' claims to their audiences.

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The iPad: revolutionary or evolutionary?

Apple's big media event yesterday produced what everyone had been expecting: a tablet device, which as we know now, has been named the iPad.

Apple is promoting the iPad as a "magical and revolutionary device" but there was palpable disappointment amongst many who had been discussing (and speculating) about the device for so long. Living up to the hype was probably impossible, but is some of the disappointment justified? Is the iPad as "revolutionary" as Apple would have us believe?

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Hello iPad, goodbye Kindle?

Apple's big announcement came and went this morning with more than a few surprises and disappointments (including a name that has made some women less than happy). But one unexpected announcement — a price point at less than half expected estimates — leaves a question unanswered. If the iPad only costs $499, is this the end of the Kindle?

Apple is certainly gunning for Kindle territory. After presenting the odd juxtaposition of Steve Jobs standing in front of a Kindle today, the Apple founder took a jab aimed directly at the heart of Amazon's e-reader business.

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