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Posts tagged with I Pad

UK judge: Samsung's Galaxy Tab is "not as cool" as the iPad

In the complicated world of intellectual property litigation, sometimes a loss is a win.

Just ask Apple, which failed to convince a UK high court judge to ban sales of Samsung's Galaxy Tab.


Apple planning to shake up the tablet market later this year: report

With the iPad, Apple single-handedly created today's multi-billion dollar tablet market, and continues to be its most dominant player.

But that doesn't mean that Apple is the only company cashing in on the devices that have changed the face of computing. If you want a new iPad, you'll need to shell out $499 -- a price too steep for many consumers.


How tablet shoppers are changing e-commerce [infographic]

Traffic to e-commerce sites from tablets (mainly iPads) has increased by 348% year on year, and is set to rise further, with sales of tablets predicted to reach 119m in 2012. 

This infographic from Monetate looks at some of they key stats, and the importance of what it calls 'couch commerce' 


Tablet stats: iPad still rules, but the competition is catching up

8% of the UK population now owns a tablet, which equates to roughly 3m users, according to stats from YouGov. 

The stats show Apple's dominance of this market with the iPad, but also that other tablets are beginning to catch up. The iPad's market share has slipped from 75% to 71% between Q1 and Q2 2012. 


Google unveils the Nexus 7 tablet

The popularity of Google's Android may ensure that Google will play a prominent role in the smartphone market for years to come, but its future in the tablet space is anything but guaranteed.

Apple's iPad is the tablet standard, and lower-end competitors like the Kindle Fire and NOOK Tablet use forked versions of Android that Google can't control or monetize. For a variety of reasons, Google hasn't thus far been able to rely on third party manufacturers to build a killer Android tablet.

And it's unlikely to get easier for the search giant any time soon.


With Surface, Microsoft charts a new path

Yesterday, Microsoft made what may be remembered as one of its most important announcements ever: it announced that it is designing, manufacturing and selling its own tablets.

The tablets, which the Redmond software giant has dubbed Surface, will sport two flavors of Windows 8: Windows 8 RT and Windows 8 Pro.


Facebook working on its own smartphone: report

Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.

In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).

But are mobile apps enough, or does Facebook need something more?


Tablets now 20% of mobile ad impressions: report

The future may be mobile, but capitalizing on the mobile opportunity hasn't exactly been easy for many publishers and advertisers.

As companies like Facebook and Twitter are learning the hard way, delivering effective ads to consumers through mobile devices can be tough.

Despite the fact that mobile devices are always on and always connected, they have natural limitations which restrict where and how many ads can be served.


Yahoo builds a browser, and people actually like it

Yahoo has made a lot of big mistakes over the years, and today it finds itself in the fight of its life to stay relevant on the modern web.

The big questions: what can Yahoo do to recapture some of its past glory, if anything at all?

One possible answer is so obvious that nobody thought of it earlier: build a browser.


Ballmer's bold prediction: up to 500m Windows 8 users in 2013

According to Microsoft CEO Steve Ballmer, Windows 8 represents a "rebirth" of Windows and it's the "deepest, broadest and most impactful" version of the operating system his company has yet created.

Those are strong words from a man whose legacy may hinge upon Windows 8's success. But Ballmer apparently isn't afraid to use them, or to offer up bold predictions about how fast Windows 8 will find its way onto consumer devices.

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Tablets and the need for speed

The importance of fast load times in an online retail environment has been proven time and time again. Online, a shopper’s time literally equates to money.

Now, the research from our recent mobile study shows that it’s a shopper’s time on tablets that should be the focus on your website optimisation initiatives.

In the UK, 82% of mobile purchases are made on the iPad.

screen convergence

How many screens are there really?

The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV. 

Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.

In that context, it is difficult to develop proper multiscreen strategies, when ordinal numbering doesn't necessarily help us identify which specific device is being used by consumers and, most importantly, what is their current state of mind.

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