Posts tagged with Iphone 6

Apple: the customer journey from search to checkout

In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.

Much like previous investigations on UK retailers John Lewis and Halfords this explores the customer journey in a nutshell, looking at visibility, relevancy, ease-of-use and speed of experience.

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Nine of our favourite social campaigns from September

As a new month begins it’s time to look back and round up some of the most noteworthy social campaigns we’ve seen in the last 30 days or so.

This time it includes Burberry, Topshop, Peugeot, Paddy Power, Stonewall, Grant's Whisky and new Instagram ads.

Paddy Power is among the brands that will be speaking at Econsultancy's Festival of Marketing in November. The two-day celebration of the modern marketing industry also features speakers from LEGO, Tesco, Barclays, FT.com and more. 

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Some semi-rational thoughts on Apple, U2 and nefarious marketing practices

Yesterday a new U2 album appeared magically in my iTunes folder and if you’re one of the 500m other iTunes users, it magically appeared in yours too.

Depending on your iCloud settings, it may even be fully downloaded and ready to play on your desktop and your iPhone. Thanks Apple. Thank you very much.

This article is a more level-headed and reasonable version of one I wrote yesterday for my own music website. Let’s see how a nights’ sleep alters my opinion.

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