Posts tagged with Iphone Apps

download all the retail apps meme

Mobile apps in retail: who needs them?

The lack of guidelines or general wisdom as to which retailers should actually have a mobile app and which shouldn’t can be confusing. 

In this post I’m going to start writing those guidelines myself, if you’ll stick with me.

There is definitely a burgeoning anti-app movement, fuelled in part by the move to adaptive or responsive websites. On top of this, the growth in app downloads is in sharp decline and we seem to be reaching market maturation for apps, in those countries that have highest smartphone adoption.

But what should retailers do? Should some still be entertaining the idea of a new app? There are certainly some great success stories out there. 

Some feel that the consumer has no interest in using many different retail apps, whereas others think the goal of consolidation is often unrealistic, with consumers happier using a range of options. 

Where should apps lie in a priority list of ecommerce to-dos? Which apps are succeeding and which aren’t? How do customer base, product range, internationalisation and other factors affect the decision whether to build an app? 

Well, these are the questions I’ve been attempting to answer. Read on to see what I dug up. If you make it to the end of my investigation, you’ll find my own criteria for apps in retail.

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Five tools for building iPhone apps without Objective-C

Developers have flocked to Apple's iPhone SDK, but there is a significant barrier to entry: knowledge of Objective-C, the programming language that is used to build native iPhone apps.

Fortunately, cooking up a hot iPhone app doesn't require you to get too geeky. Developers who don't know Objective-C, or who don't want to learn yet another programming language, can build native iPhone apps using these five tools.

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Augmented Reality [AR] – Enhancing the Usefulness of Mobile Local Search

Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add-to the existent.  It makes mobile local search better than ever before.

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When price matters more than features.

Zagat.comJust finished filling out a survey from the redoubtable Zagat.com.

No, it wasn't rating restaurants (and making that uneasy call as to whether or not that undiscovered gem should be revealed to the masses). Rather it was a survey based on what features and price points I, as a subscriber, would most prefer to see in the future.

They've got this all wrong.

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20 badass iPhone apps for the boss

Yesterday our CEO Ashley Friedlein finally did the honourable thing and bought an iPhone. Already his world has measurably improved.

We asked our Twitter followers to suggest the apps that he should download. In particular we wanted ideas on apps relating to productivity, workflow, as well as the internet industry more broadly. Some are more boss-like than others, but they're all great apps.

Here’s what you (and I) came up with. Images link to the iTunes Store, should you wish to download them. 

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iPhone app comparison: Qype Radar and Yelp

Local listings and reviews websites should be well suited to the mobile internet, as the kind of information they offer can be incredibly useful when out and about and looking for somewhere to eat, or some local entertainment.

There are a few sites like Tipped, Yell.com which have dedicated mobile versions of their services, but two such websites have launched iPhone apps, which offer a richer experience than the standard mobile sites. I have been trying out two iPhone listings apps; Qype Radar and Yelp...

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