Posts tagged with Iphone

Yelp updates its iPhone app

US based local listings and reviews website Yelp launched in the UK at the beginning of the year, and had already launched an iPhone app to accompany the main website.

I was impressed with the iPhone app when I compared it with Qype Radar a few months ago, and it has just updated with some more useful features, as well as content tailored to UK users.

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Mobile site review: Yahoo Mobile

Yahoo relaunched its mobile offering last week, which brings together Yahoo search with some of its other properties, allowing users to access search, news, email, RSS feeds and social networking from one mobile hub.

As part of the mobile site relaunch, Yahoo created an iPhone app, so I've been seeing how it shapes up...

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Fixing the broken mobile ad platform

iphoneThe mobile ad platform is fragmented, lacks customer data, and needs standards. That's some of the thinking produced by the blogosphere and recent conferences. Whether mobile marketing is really in such disarray is debatable. It has, after all, attracted most major brands and will rate its own category in the next round of IAB quarterly measurements. But for the "broken" side of the mobile debate, two developments may address some concerns.

Both are technology driven, which is important as mobile finds its legs with advertisers. The first announcement: AOL and Platform-A will make a "device-agnostic" rich media mobile ad format available through Third Screen Media, Platform-A's mobile ad-serving platform and network. That means rich media can run on iPhone, Android, Blackberry, Windows Mobile, Palm and Symbian handsets. It's a clear indication that AOL will make rich media ads a priority and make them easy to buy. One complaint from the "broken" side of the debate is that marketers have to choose one device over another for campaign creation and planning. If the AOL solution works, that argument is a long way toward over.

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Mobile site review: Betfair

Betfair has had a mobile version of its website since 2006, and according to its Twitter account, has taken over 6m bets from mobile users.

With the popularity of online betting, it seems especially well suited for people out at sports events who want to place bets.

Betfair launched an iPhone optimised version of its site in December, and has recently updated it. I've been seeing how well it works...

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Study: iPhones and mobile commerce do not mix

The Apple iPhone doesn’t make it into the top 20 most popular phones for buying things via the mobile internet, according to a study by Bango.

The research was based on worldwide mobile internet traffic that passed through the Bango network in February.

All in all, the habits of around 1.1m unique visitors were tracked. One in four made a purchase of digital content and services, such as videos, music, games, ringtones and subscriptions, which forms the framework of the study.

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Mobile internet stats round up

Research firm comScore released some stats on iPhone usage in the UK this week, finding that 93% of iPhone owners accessed mobile media in January, much higher than the average for smartphones.

I've come across a few other stats on mobile internet usage and mobile commerce recently, so I've rounded some of them up to coincide with the release of the latest version of our Internet Statistics Compendium.

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Mobile site review: Interflora

Flower retailer Interflora has just launched a transactional mobile site, offering a limited range of the flowers and gifts that are available on the desktop website.

It's a product which should be well suited to mobile, as it offers shoppers a chance to but last minute gifts when they cannot get to either a shop or a computer. 

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Now you can lose money as an iPhone developer!

A lot has been made about the significant amounts of money some of the most successful (and lucky) iPhone app creators are making.

The lure of instant fortune has turned iPhone app development into a get-rich-quick pursuit for thousands of developers who all hope that the App Store does for them what it has done for the most successful app developers.

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The mobile internet really does exist: comScore

If you cry wolf too many times, people are apt to dismiss you. The mobile internet is the boy who cried wolf.

For years, many have predicted its rapid rise, and massive revenues. Yet by in large we've all been disappointed. Year after year new developments have been made but a mobile internet that's as important as many believed it would be hasn't shown up.

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Nokia exec looks to emerging markets

nokiaFrom an American and continental perspective it's easy to think that "we are the world" when it comes to mobile phone usage and marketing. Jeremy Wright, Nokia's global director of brand solutions, looked to reset that misconception during a presentation at Digiday's mobile event on Thursday. Seems there's more to mobile than Facebook, iFarts and text messages for emerging markets.

With more than four billion mobile phones on the market, Nokia has also positioned itself as a content provider and mobile network infrastructure owner. Wright sees different attitudes developing among the global perception of devices and advertising.

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Site review: BBC mobile

The BBC has just launched the beta version of its new mobile site which, like the web version, allows users to personalise the content they view.

It's a welcome development, as the current BBC mobile site is a little basic, and the new version provides access to more of the corporation's content. I've been taking a look at the new version...

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Apple leaves developers behind

It seems like everyone wants to develop apps for the iPhone these days. It's not hard to see why.

Get-rich-quick stories and a plethora of unemployed techies have made the iPhone an appealing target for developers.

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