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Posts tagged with Iphone

jingle all the way arnold schwarzenegger

Optimising PPC landing pages for Christmas

During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?

I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.

However I've also realised that PPC ads are for nothing, and a complete waste of searcher's time and an advertiser’s money, if conversion isn’t happening.

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world cup

FIFA’s breathtakingly beautiful app is ready for the World Cup

You might think that headline is hyperbole. It isn’t.

The new FIFA app, created by Monitise Create, is reviewed very favourably in the app store, with users unanimous in giving the app five stars.

I must say, I quite agree. The UX is basically flawless, and information is presented elegantly and simply. The imagery, the formatting, the type, the transitions, the icons; it’s all pretty.

It compares very favourably with (is better than) other ‘match centre’ apps such as Sky Sports, but offers lots of other content, too, notably news, World Cup content, FIFA rankings and interactive games.

With the app tipped to become the most popular sports app download, I thought I’d put it through its paces. Take a look at my review of one of the most beautifully designed apps I’ve used in ages.

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iPad, iPhone or Android: what’s right for your company app?

21% of the global population will be using mobile apps by the end of the year. Your company may need an app too, but should you build your app for iPad, iPhone or Android?

One and a half billion people will be using mobile apps by the end of the 2013, equivalent to 21% of the global population. 

Of course, mobile-optimised websites are clearly vital to communicate with your audience, with the balance now tipping in favour of responsive website design, but there’s still a strong case to be made for providing one or more apps as well. 

But assuming you’re ready to commit, should you go for an iPad, iPhone or Android app?

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Lack of tracking and common metrics seen as main barriers to multiscreen ad campaigns: report

A quarter of marketers are yet to execute campaigns across multiple screens, with tracking apparently the main issue that’s holding people back. 

New research from Undertone found that 59% of marketers and 68% of agencies say that difficulty tracking people across devices is the main barrier to implementing a multiscreen campaign.

A lack of common performance metrics is also cited as a key barrier to deployment by 59% of marketers and agencies.

Responsive design is a potential remedy to this problem, however the research suggests that knowledge of the technology is still quite limited.

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HMV logo

HMV’s responsive journey back to digital

This week sees the unveiling of HMV’s completely overhauled responsive website, HMV.com

This follows the recent desktop and app launch of HMV Digital, a music download service which aims to rival iTunes.

It’s easy to dwell on HMV’s troubled recent past: the economic downturn, the rise of the internet, eventual liquidation. But let’s not do that here, after all HMV is very much looking towards the future.

Let’s take a look at its new responsive website in detail.

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iOS7 home screen

Eight user experience improvements with iOS7

Lately, it’s difficult to be heard above the constant screaming negativity towards Apple’s latest operating system.

Heck, I’m guilty of joining the chorus too, this is a piece I wrote on this blog last week: Five user experience problems with iOS7. It’s a fair summation of the problems with iOS7, in fact it only scrapes the surface according the comments underneath it.

As Marc Shillum (featured in this post about Apple and the key to consistent marketing experience) stated recently, what we perceive to be the product, the iPhone, is in fact “an ongoing service relationship with a company that is delivered through software we have little control over”.

Basically the operating system is the product, not the phone. No wonder there's so much outcry when Apple tweaks its operating system, or as with iOS7, completely rewrites it.

So in order to inject some positivity into the conversation, and to provide much needed balance, here’s a list of brilliant things about iOS7.

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brand rhythm

Is rhythm the key to a consistent marketing experience?

Forget the message or single big idea, it may be rhythm that is the key to a consistent marketing experience.

Marc Shillum is a UX designer for a company called Method and last week he came to the Punch strand of our Festival of Marketing to discuss his theory regarding the effectiveness of considering brand as a fluid rhythmical customer experience.

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iOS7 home screen

Five user experience problems with iOS7

By now you've probably already decided whether or not to upgrade your existing iPhone operating system to the largely divisive iOS7, released approximately four weeks ago.

Perhaps some of you automatically uploaded on the day of release without question, perhaps some of you more cautious cats waited to see what the general consensus was from the early adopters before uploading.

If you were anything like me, an iPhone 4 user - the shelf-life of which was becoming quickly terminal - who read thousands of comments (ranging from histrionically aggrieved to deific praise) and decided they had nothing left to lose, so took the plunge anyway.

Although we have looked at iOS7 in terms of opportunities for enterprise organisations, we have yet to discuss the user experience of iOS7, so after a month of the new operating system being released in the wild and with the Nielsen Norman Group publishing its own user experience appraisal today, now seems the right time to do just that.

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FaceTime

Three important marketing lessons from Apple's latest iPhone adverts

The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp.

But regardless of these growing concerns, there is no question that Apple is still marketing in a way which is incomparable to any other brand.

While the company is still innovating in its marketing output, we should take a second to learn a thing or two… 

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Nokia comes second to Samsung for online video shares, sadly not for sales

If online video shares translated to sales then the mobile landscape would look drastically different, but unfortunately for Nokia its phones haven’t proved to be as popular as its ads.

New research from Unruly shows that Microsoft’s most recent acquisition received 17% of all online video shares among smartphone brands, second only to Samsung which dominated with more than half (52%) of shares.

Apple came a lowly third with 9.4% closely followed by Sony (7%) and Blackberry (6.7%).

However Samsung’s impressive performance is thanks to the high number of videos it has launched over the years, so it’s potentially a case of quantity rather than quality.

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17 reasons for New Look's 79% leap in online sales, and eight areas for improvement

Last week New Look announced a 79% increase in online sales in the three months leading up to June.

Ecommerce currently accounts for 10% of New Look's overall revenue, but that figure could well increase if online sales continue to show such strong growth.

The increase in online sales is attributed to a number of factors, including a revamped website, upgrades to its iPhone app and an expanded click-and-collect service.

Such a massive boost in sales is obviously worth investigating, so here's a roundup of some of the factors that New Look gets right on its desktop and mobile platforms. And I've also flagged up a few areas that could potentially be improved on.

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Undo on iPhone

Secret features which enhance the user experience

OK, I have to admit they are not strictly secret like so called Easter Eggs, features hidden in widely used software, which the programmers think are great fun but which some of us think are a waste of our computing resources.  

One notorious example was the Flight Simulator built into Excel97. Microsoft apparently banned the practice in later years as part of its trustworthy and openness initiative but they are still quite common

No, I am talking about very useful features, which many people do not seem to know and which do not appear to be widely publicised.

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