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Posts tagged with Iphone

Why does Candy Crush need TV advertising?

Why does Candy Crush Saga need TV ads?

In the heady and fast-paced world of online marketing, we're often told that achieving social media awareness is the 'promised land' - we dream of things 'going viral', watching enviously as the likes of Gangnam Style rocket up the YouTube charts and wondering why the stuff we create for our clients don't achieve the same level of awareness.

Achieving that nirvana of mass social awareness can completely revolutionise your fortunes. Fine, you might have optimised your PPC to within an inch of its life, you've got top SEO positions and your affiliate campaign is an award winner.

You might even have a few glossy-looking awards for your expensive TV campaigns on the office mantle piece. But underneath it all, you know that the level of awareness of your product can make or break you.

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Making the most of mobile over the holiday period

With mobile commerce continuing to gather pace through the performance channel, it has been interesting to look back across the past few weeks to analyse the role mobile played over the Easter bank holiday.

With our March stats indicating that traffic through mobile devices reached 21.1% while sales were at 14.2%, it was interesting to see the impact of a long weekend on mobile usage.

We have traditionally seen that consumers turn to mobile devices at weekends. This is not particularly surprising when we consider that office workers step away from their desktops and instead use mobile devices to access the internet.

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My iPhone is the least valuable thing I carry. I like it that way

My iPhone is the least valuable thing I carry. But I didn’t realise that until my iPhone was stolen (pick-pocketed in Barcelona).

The thief didn’t get my keys, passport or wallet. If he had taken any of those items then I would have been unable to start my car, unable to leave Spain, or unable to pay my hotel bill.

Instead, he stole my iPhone4, which basically meant I couldn’t call, email or tweet. Within three days of the theft I was using a replacement iPhone5 (free upgrade from O2), and all my family photos & apps were restored from an iTunes back-up.

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Three essentials of Android design DNA

For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound.

With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat.

Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android. 

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What to expect from apps in 2013

Love mobile? Love your apps? On the other with Windows 8 hitting the scene, it looks like apps will be more popular than ever. But is it the way to go?

The average smart phone user has only 40 apps on their phone with a great precentage of them leaning toward a utility function. So what would the advantage be for your company to go into the app space. If you aren't there already, should you still jump in?

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The big three: Google, Microsoft, and Apple in 2013

Throughout the year, the news is punctuated with the latest changes in the big three: Google, Microsoft and Apple. 

But what can we expect from them in the year coming up? New products? New software? New directions? And how will these changes potentially affect the marketplace?

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New BBC Sport app is a clone of its mobile site. Should it offer more?

The BBC’s drive to become the world’s foremost digital broadcaster took another step today with the launch of a new Sport app on iOS.

We’ve followed developments at the Beeb with interest over the past 12 months, with iPlayer updates, mobile sites and apps being unveiled on what seems like a fortnightly basis.

One of its most impressive launches was the Olympics smartphone app, which offered a great user experience alongside a massive amount of content. 

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Android conversion rates higher than iPhone: stats

There is no escaping the fact that mobile commerce has been experiencing considerable growth. Recent research from Deloitte suggested that mobile devices would influence £3.5bn of retail sales this Christmas.

As well as understanding the anticipated growth of m-commerce, it is also important to recognise the devices that are fuelling this growth.

With targeting capabilities evolving, it is possible to segment audiences based on the device they are visiting through and advertisers are able to capitalise on this through targeted promotions.

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Amazon's mobile shopping basket and consistent multichannel strategy

A recent study looking at which retailers offer the best multichannel customer experience found that consumers liked the fact that Amazon synchronises its shopping basket across its desktop site and mobile app.

So, if you add a DVD to your shopping basket online it immediately adds it to the app as well. This makes perfect sense, and fits with the way people research and switch between channels

It’s a feature that is quite easy to miss, but is a great example of offering the customer a consistent experience across different channels rather than viewing desktop and mobile in isolation.

To find out whether or not it is common practice, I looked at the iPhone apps for eight other retailers to see whether they offer the same function...

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Guess Watches unveils new iPhone app with AR and QR technology

Guess Watches took its first foray into mobile marketing today by launching a new iPhone app in the UK.

The app allows users to access details of the latest collections, promotions, news and exclusive special offers. It also includes a store finder and both QR and augmented reality (AR) scanners.

Mobile apps are becoming an extremely popular marketing tool for lifestyle brands, with L’Oreal and P&G both launching new promotional apps in recent months.

As with the L’Oreal app, Guess is using mobile to try and drive shoppers in-store rather than giving them a new way to purchase goods on their smartphone.

Though some of the features aren’t yet live, I tried it out to see how it stacks up...

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Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.

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New eBay Motors app comes with awesome image recognition

eBay has revealed that 20% of its UK vehicle sales in Q1 were made via smartphone, amounting to nearly 45,000 transactions.

It represents an increase of 120% year-on-year, and shows that the online marketplace is probably on track to hit its target of $8bn in mobile sales in 2012, almost the double the $5bn it achieved last year.

Among the cars sold were a Porsche 911 and a Land Rover Evoque that both went for more than £40,000.

The news comes in the same week that eBay launched its new Motors iPhone app complete with an image recognition (IR) search function, allowing users to search for cars and parts by taking a photo of the back of a vehicle.

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