For mobile internet users shopping offline, mobile price comparison sites should provide a useful service, allowing shoppers to look up reviews and see what kind of value they are getting.
Mobile users are using their phones to access product reviews and compare prices when shopping instore, so how well do price comparison sites cater for this consumer behaviour?
25% of shoppers are using mobile phones as part of the buying process when in retail stores, using phones to compare prices and look for reviews or recommendations from friends.
A recent survey suggests that retailers have an opportunity to get more mobile users shopping instore by providing them with mobile apps and more mobile-friendly websites to allow customers to access this information to help make a purchase decision.
I purchased two things last year that have improved my world considerably.
The first purchase was the Roland Juno, a synthesiser that is pound for pound the best value for money of anything I’ve ever bought. It is tremendous fun and all manner of synthy noises and weird Devo-esque sounds. It even has a cowbell. I can’t really play it, but I have a lot of fun trying.
The second thing was the delightful Apple iPhone. As you probably know, it is pretty much the best thing since sliced bread. For anybody who runs websites for a living it is a must-have. I’ve been sleeping more soundly since I bought it...
However, as with most things, there is scope for improvement.
FT.com has been giving its mobile site a makeover, launching a new version which matches the pink look of the website, and has also been optimised for smartphone users.
I looked at a few mobile newspaper sites recently, and haven't been all that impressed so far, especially with those from UK publishers, so how well does FT.com translate to mobile?
Video search engine Truveo has released an updated version of its iPhone app with new features and 'Intelligent Query Completion' to improve the search functionality.
Since iPhones are sold with YouTube pre-installed, the app already has some strong competition to overcome, though users have viewed some 3m videos through the app since it launched in July last year. I've been trying out the updated version of Truveo's app and seeing how it compares to YouTube.
How do you spur adoption of an iPhone app? Make it a must-have by Tuesday. Even if it hasn't yet been released.
Hard to concoct a better marketing strategy than live video streaming site Ustream has to spur buzz around a new product launch. You certainly can't fault the timing. Install their iPhone app now (if you can get it, which you probably can't), and you can watch Tuesday's inauguration of Barack Obama as president of the United States anywhere, so long as there's a mobile signal. No computer or TV set required.
Guy Stephens is the Knowledge and Online Help Manager for Carphone Warehouse, having joined the company in September last year.
I talked with Guy about how Carphone Warehouse provides help and support to its customers online, his plans to improve the service offered, as well as the company's attitude to Twitter and other social media.
Most of us tend to root for the underdog. There's something powerful in
the thought that the most disadvantaged can muster up the strength to
overcome a significant challenge or a more potent competitor.
Few, however, seemed to be rooting for Palm, the company that created the market for the smart phone.
CES, the world's largest consumer technology trade show, started yesterday.
Despite the economy and speculation about the economy's impact on CES
this year, CES seems to be doing alright this year and is still one of
the most important technology trade shows in the world; the place where
hot new consumer gadgets are launched and big announcements made.
Netbooks are on the rise. The bare-bones laptops, which typically cost
under $500 and are designed for web surfing and email, are increasingly
the focus of major PC makers looking for growth.
And for good reason.