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Last year, Facebook went public in what was one of the most highly-anticipated and, as it turned out, disastrous IPOs of all time. In the past several months, the world's largest social network has managed to convince Wall Street that it will eventually monetize its billion-plus users.
That's good news for the number two social network, Twitter. Last week, reports surfaced that global investment powerhouse BlackRock is reportedly looking to buy $80m of Twitter shares from early employees, and some believe that the company will look to go public as soon as this year.
Facebook has facilitated billions of 'likes', but getting Wall Street to like the business of running the world's largest social network has been difficult.
The company's disastrous IPO sent investors fleeing and Facebook's stock is still well off its debut price.
But with a laser-like focus on monetization, Mark Zuckerberg and company gave Wall Street reason to rethink Facebook's prospects after delivering better-than-expected third quarter results yesterday.
After a rocky start, Facebook's life as a publicly-traded company has settled down a bit. Despite healthy skepticism about its prospects in light of a $100bn valuation, its stock price has stabilised (for now) while industry observers and investors are taking stock of its actual -- not hypothetical -- business.
But one of Facebook's best friends, social gaming giant Zynga, hasn't been so fortunate. Today, its stock plunged to under $5, its lowest level since the company went public last year.
One of the many reasons Facebook's share price has fallen substantially in the wake of the company's IPO is that investors are questioning whether the world's largest social network will be able to figure out how to make money from the rapidly growing number of users accessing Facebook through mobile devices.
But another future IPO candidate, Twitter, may have problems too but mobile monetization isn't apparently one.
Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.
In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).
But are mobile apps enough, or does Facebook need something more?
If Facebook’s recent IPO tells us one thing, it is that social media is now big business and is here to stay. And yet we seem to be at a crossroad when it comes to the management of social media.
It’s hardly surprising that, with more and more channels out there, any business looking to capitalise on the social media opportunity faces an increasingly steep challenge.
Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.
Beset by technical glitches at the NASDAQ and perhaps more skepticism from the market than anticipated, Facebook's shares failed to 'pop' as many expected.
The company's underwriters were forced to step in to keep Facebook's shares from falling below the $38 offering price.
The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.
FB shares, which priced at $38 yesterday, became available to the general public in the past hour on the NASDAQ.
After a delay, the stock hit the market at a opening price of $42.05. It is currently trading at around $40.
Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.
That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.
Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it's still growing too.
Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.
In what may be the most anticipated IPO ever, Facebook, will go public this Friday.
Mark Zuckerberg, the hoodie-wearing 28 year-old CEO of the world's largest social network won't be in New York to ring the NASDAQ opening bell.
Instead, he'll be at his company's Menlo Park headquarters ringing it in virtually.
Facebook may have a long way to go in proving that it can monetize its rapidly growing mobile audience, but with its IPO just days away, the company is making it clear that it has plenty of options for generating revenue.
Case in point: the world's largest social network is experimenting with a "Highlight" option that allows users to pay for a status update that may be more widely distributed and seen for a longer period of time.