Forget the message or single big idea, it may be rhythm that is the key to a consistent marketing experience.
Marc Shillum is a UX designer for a company called Method and last week he came to the Punch strand of our Festival of Marketing to discuss his theory regarding the effectiveness of considering brand as a fluid rhythmical customer experience.
Google is now seeing more than 850,000 new Android device activations per day, and Android head Andy Rubin says the search giant will "double down" on Android tablets this year.
But the real key to Android's success could be found in Google's acquisition of Motorola Mobility, which was recently approved by EU and US regulators.
Late last year, Google finally jumped into the digital music market by launching its long-awaited Google Music service.
Despite skepticism and criticism, the search giant clearly had high hopes for its music service, which competes with Apple's iTunes and Amazon's MP3 store. Thus far, however, the skeptics and critics appear to be right.
Is Apple's next big move the revolution of the small screen? Despite the company's less-than-stellar past attempts at putting its imprint on the television, many believe 2012 is the year Apple will up its efforts to change the device with a big product launch.
If Apple does move forward with a smart television, there's one obvious name that would be most fitting: iTV. After all, Apple has become synonymous with 'i-' products, from the iPod to the iPad.
The iPhone may be the most recognizable smart phone on the market today, but it's not for everyone. A big reason for that is its price, which puts the iPhone out of the reach of many consumers.
That's certainly not a big deal for Apple. The company has never aimed to offer its products at bargain-basement prices, even when the market has provided plenty of motivation to do so.
Attention advertisers: what's bigger than Sunday Night Football and
Dancing with the Stars, and nearly as big as American Idol? Answer: the
audience of iOS social games.
At least that's according to smartphone analytics provider and mobile ad
network Flurry, which has a strong message for advertisers.
Apple's iPhone may be known as The Jesus Phone, but Google's diversified approach to selling smartphones appears to be paying off. According to AdMob's March Mobile Metrics Report, Google's Android operating system is quickly picking up market share in the smartphone market.
Apple's big media event yesterday produced what everyone had been
expecting: a tablet device, which as we know now, has been named the
Apple is promoting the iPad as a "magical and revolutionary device" but
there was palpable disappointment amongst many who had been discussing
(and speculating) about the device for so long. Living up to the hype
was probably impossible, but is some of the disappointment justified?
Is the iPad as "revolutionary" as Apple would have us believe?
The recession has been tough on most publicly-traded tech companies. Even Google, which has held up quite well, has admitted that the recession has made an impact on its business.
So is there any major tech company that hasn't really been affected? After reading its Q2 results yesterday, you might be inclined to answer 'yes'; Apple appears about as close to unaffected as a company can be.