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Posts tagged with Ita Software

Google's travel ambitions take flight with ITA purchase

Vertical search is already a big focus in the search market, and Google has its sights set on the skies. And we're not talking about the infamous Google party plane.

Yesterday, Google announced that it is buying flight information software company ITA Software for $700m in cash. ITA Software's technology is widely used by airlines and online travel destinations, and "effortlessly searches – at a billion combinations per query – fares, schedules, and availability." That's why Google was willing to pay big bucks for ITA's technology, which it hopes will enable it to help passengers, airlines and online travel agencies find flights and fares more efficiently.

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