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Posts tagged with I Village

What's bad for the economy is good for advertising to women

Advertisers and marketers may not know how to communicate with moms online, but they're going to be sending a lot more advertising their way in the coming months.

Women's sites are performing very well in the online ad category, and as the recession deepens, that trend is likely to increase.

Advertising is down across most sectors and many forecasts expect flat growth in online advertising this year, but female focused sites are an exception.