{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with J.C. Penney

J.C. Penney relents, brings back sales

When former Apple SVP of Retail Operations, Ron Johnson, took over as the CEO of American retail giant J.C. Penney, he had hoped to do for his new employer what he had done for Apple, where he led the development of the Apple Store and its Genius Bar.

Unfortunately for Johnson, the revolutionary tactic of ditching discounts and offering consumers straightforward low prices every single day of the year, turned out to be more disastrous than revolutionary.

0 comments

PayPal partners with 15 retailers in big offline push

PayPal may already be ubiquitous on the web, but the payments giant has its sights set on much bigger fish offline.

In an effort to bring PayPal purchasing to the masses wherever they shop, the company yesterday announced pacts with 15 major retailers in the United States that will give consumers the ability to pay for their purchases using PayPal.

1 comment

J.C. Penney shows the danger of the discount

Before Ron Johnson joined department store giant J.C. Penney as CEO in 2011, he was the SVP of Retail Operations at Apple Inc., where he was responsible for developing the Apple Store and its Genius Bar.

Apple's retail strategy was a major contributor to Appl'e's mind-bending success over the past decade, and for his seven-plus years of work, Johnson was handsomly rewarded.

Needless to say, given Johnson's accomplishments at Apple, J.C. Penney shareholders had high hopes for what he might do for the century-old retailer.

Earlier this year, Johnson unveiled his bold vision: radically alter J.C. Penney's pricing strategy.

Instead of using coupons and discounts, something the department store had done extensively for years, J.C. Penney would offer "Every Day", "Monthly Value" and "Best Price" prices on its merchandise. And instead of selling items for $x.99, it would use round numbers.

0 comments

Is reality catching up to Facebook f-commerce dreams?

Each month, hundreds of millions of individuals around the world log on to Facebook and this year, the world's largest social network will likely register its billionth user account.

That, for obvious reasons, has made Facebook an attractive platform for businesses and marketers looking to reach consumers.

5 comments

Is Google violating its own guidelines to promote Chrome?

Google might be paying big bucks to Mozilla to be Firefox's default search provider, but its own browser Chrome is now by some counts more popular globally than Firefox itself.

Chalk it up to a good product, and Google's improved ability to market its wares to mainstream consumers.

But is Google also using questionable tactics to promote Chrome? Surprisingly, the answer may be yes.

2 comments

The Village Voice's Reddit blow-up: do you know what your social media "experts" are doing?

Earlier this year, American retailer J.C. Penney learned the hard way: it pays to know what your SEO is doing.

As it turned out, the company's outside SEO vendor was up to no good, allegedly engaging in a paid link scheme. The outcome: a PR black eye, and a Google penalty. J.C. Penney's pain provided a lesson to all companies using outside vendors for SEO: just because someone else is doing the work doesn't mean that you don't need to know what they're doing.

0 comments

J.C. Penney part deux: look at our high-quality paid links!

It's been a bad week for J.C. Penney, which found itself penalized by Google and scrutinized by the media after a paid link scheme apparently orchestrated by an outside vendor -- now fired -- was uncovered and detailed in the New York Times.

Not surprisingly, J.C. Penney isn't sitting idly by. It's defending itself.

8 comments

J.C. Penney's paid link blow-up: do you know what your SEO is doing?

The phrase 'black hat SEO' probably conjures up images of shady, fly-by-night operators doing anything they can to game Google. It probably doesn't conjure up images of large, established companies and respected retailers.

But common wisdom about black hat SEO isn't necessarily accurate. Case in point: J.C. Penney, a major retailer that has been in business for more than 100 years, was just busted for what appears to be a paid link scheme concocted by a third party SEO vendor.

14 comments