Posts tagged with J.Crew

How the other half markets: three lessons for luxury retailers in 2013

The posh set may still lord their smart handbags, pricey silks, and Ibiza getaways over the masses in the offline world, but in digital it’s a different story.

Online, luxury retailers struggle to keep up with the Kmarts and J.Crews of the world. In fact, according to a recent study by L2, one in five luxury brands still lack ecommerce capability, and 30 percent of them have yet to incorporate basic site search. 

Case Study: J.Crew shows what print catalogs can add to the online shopping experience

Impressive advances in e-commerce websites — and consumer web proficiency — have changed the business of online shopping. But while retailers may have started to downplay the importance of catalogs a few years ago, there is still plenty of insight to be gained from those print products.

In fact, according to Coy Clement, who runs catalog and multichannel direct marketing consultancy clementDirect, online shoppers who read retail catalogs are often better at using e-tail websites than those that get there through search engines. A look at one of his client's website's — J.Crew — shows how retailers can take those lessons to heart.