{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Jiwire

Are grocery retailers properly catering to mobile shoppers?

It’s no secret that people commonly use smartphones while in-store, however a new report has revealed the extent to which mobile devices influence the purchase journey for grocery shoppers.

A survey of 1,400 people who were logged into Wi-Fi hotspots found that 83% of respondents use a smartphone or tablet to prepare their shopping list, while 59% use a mobile device to search for recipes.

Almost two-thirds (64%) of respondents then use their smartphone while in-store to help them shop.

The data is obviously skewed to only include people using some sort of mobile device, however it is a useful indicator of how connected consumers buy groceries.

2 comments

Mobile is almost as popular as desktop for travel research: report

When researching their next holiday or business trip consumers are just as likely to turn to their mobile device as they are to use a laptop, according to new research from JiWire.

However laptops are still by far the most popular device when it comes to actually making a purchase.

The new report into mobile’s role in the travel industry shows that 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.

This underlines the fact that travel agents and hotels need to have a mobile optimised site or app to cater for changing consumer behaviours.

2 comments