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Think like a customer (you are one), sharing is caring, and focus on NES (Nintendo Entertainment System? - No! Net Ease Score).
This is just some of the advice offered by Nicki Young, Head of Digital Product Development at RS Components.
RS is the perfect playground for improving customer experience, receiving hundreds of millions of visitors a year.
Let's hear from Nicki.
Two of the most-loved things about our industry are undoubtedly experiential marketing and people with silly job titles.
I'm sure Joss Davidge, Director of the Unexpected at BEcause, won't mind me saying that.
One of our Masters of Marketing Awards winners in 2015 was NHS Blood & Transplant (NHSBT) for its #missingtype campaign.
For this week's 'A day in the life' we catch up with NHSBT's social media manager, Melissa Thermidor.
Here's what she had to say about the day job...
Fintech was perhaps the buzzword of Q1 2016, so it's fitting that our next 'day in the life' comes from a fintech startup.
Anna Kilmurray is Head of Marketing at ClearScore, a company providing free credit check software.
Here's what she has to say about life in a startup.
I love our 'Day in the life..' series for its insight into what are (to me) sometimes opaque job roles.
What better position to shine a light on then, this week, than the Managing Director of an ad tech company.
I caught up with Chris Bennett, EMEA MD of Pixability, to find out what he does all day.
We're looking for a new writer for the Econsultancy blog, to work in our London office.
Are you interested?
This is potentially my favourite 'A day in the life' yet.
Sharon Ann Kean gives us an eloquent insight into the her role as Head of Product at Bloom & Wild, a startup that's innovating in ecommerce and delivery.
The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.
Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).
Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?
Our 'day in the life' feature returned triumphantly last week with Sophie Moule from Clarks.
This week it's another coup, we've convinced one of the Government Digital Service team to give us a walkthrough of their typical day.
Carrie Barclay is Head of Editorial at GDS. Here's what she does with her time.
'A day in the life...' is the return of a popular feature where we get insight into various roles in digital.
This week it's Sophie Moule, search marketing manager at Clarks.
Think you’re being underpaid but don’t have any proof? Take the Econsultancy Career and Salary survey today to help us find out key workplace trends for 2016.
Whether you’re a marketer, creative, designer or PR, the information you provide will help create a solid industry benchmark for the year ahead.
Most importantly, however, we’ll enter you into a prize draw to win £250 of Amazon vouchers.