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'A day in the life...' is the return of a popular feature where we get insight into various roles in digital.
This week it's Sophie Moule, search marketing manager at Clarks.
Think you’re being underpaid but don’t have any proof? Take the Econsultancy Career and Salary survey today to help us find out key workplace trends for 2016.
Whether you’re a marketer, creative, designer or PR, the information you provide will help create a solid industry benchmark for the year ahead.
Most importantly, however, we’ll enter you into a prize draw to win £250 of Amazon vouchers.
It's a good time to be a senior marketer, with the average salary of a marketing director rising by 14.4% over the last 12 months.
According to Marketing Week's Salary and Career Survey 2014, senior marketing director's pay packets increased from £75,345 to £86,165 on average.
The survey of 3,000 marketers found that the news was less cheerful for mid-tier marketers though, with an average increase of 3.6%.
Let's take a closer look at the stats...
Marketing Week is carrying out a marketing salary survey to gauge how the industry is paying its workers and keeping them happy.
The results from last year's survey found that budgets were squeezed, with 26% of marketers not receiving a pay increase in 2012, while 34% had rises of less than 3%.
This year's survey seeks to determine if the relatively improved economy has had an impact on salaries.
So, you want to get noticed, earn respect, fans, more money, more sales. You want to pepper the web with your beautiful little avatar in search of career development.
You want to become a brand that stands for something.
Well, it’s surprisingly easy to do this, with time and effort made in the right places. So I thought I’d write up a checklist showing how to go about it.
Some of this is going to sound like best practice for a PR person, but essentially that’s the task in hand. Being as visible as possible is the best part of building a personal brand.
NB: this is aimed more at those fairly new to the world of marketing, but there's a few presumptive tips for those already established.
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include mobile adspend, hotel search volumes, jobs at tech startups, Google's dominance of web traffic, big data, retargeting and social media.
For more digital marketing stats, check out our Internet Statistics Compendium.
Media planners were the most in-demand digital staff last year while mobile job vacancies are increasing at the fastest rate, according to data from Propel.
Its new Digital Salary Insights report shows that average salaries have increased every year since 2009, however the rate of increase slowed from 3% in 2011 to 1% in 2012.
This is supported by a recent Econsultancy survey which found that 66% of digital marketers had received a pay increase in the past 12 months and 73% expected to get a pay rise next year.
But if you’re one of the 33% who didn’t receive a pay increase and are looking for a new challenge then check out the range of roles currently available on our digital jobs board.
Thanks to the latest internet boom, companies are growing and there's incredible demand for individuals with digital skills sets.
That's good news for those looking for digital marketing jobs, but it is creating numerous recruiting challenges for companies.
Whether you're looking for a web developer, a social media marketer, or a salesperson, if you're in a digital industry in a major market, competition is fierce and chances are that finding the next great hire is a daunting task.
Apparently the next CEO of Yahoo will not be current Hulu CEO Jason Kilar. He reportedly isn't interested in the job, and one of the reasons may be that he has a new friend in Facebook.
According to the New York Post, Facebook CEO Mark Zuckerberg is considering Kilar for a senior role at the world's largest social network. His job: get Big Media to 'like' Facebook.
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover a promotion at Rakuten Linkshare, new roles created at JWT and TMW, and senior hires for CBS Interactive and Profero London.
If you're hunting for a job today, your next interview might just end with an awkward question, "Can we have your Facebook password?"
In an effort to get as much information as they can, a growing number of private and public employers are asking job applicants to give them access to their Facebook accounts. There have also been reports of universities asking prospective applicants for the same.