Jonathon Brown is Head of Online at John Lewis, and has played a key role in integrating the website with the rest of the company's operations, as part of its multichannel approach to retail.
Jonathon will be at Econsultancy's JUMP event next month, talking about the multichannel measurement challenge: how to measure success across channels, and the best metrics to use.
We don't want to give too much away before the JUMP presentation, so I've been asking him about some other areas of John Lewis' multichannel strategy...
How bad is the newspaper business hurting? If the shameless link selling the Express Group is engaging in on its websites is any indication, newspapers have it pretty bad.
The sales team at the Express Group has been sending emails to SEOs promoting the company's "SEO advertorials", which are little more than keyword-rich articles published on Express.co.uk, DailyStar.co.uk and Ok.co.uk that the Express Group is willing to pepper with paid links.
John Lewis is one retailer which has been a success online over the last few years, experiencing consistent sales growth, and has often been used as an example of a usable website on this blog.
I've been asking John Lewis Direct MD Robin Terrell, one of the keynote speakers at the recent Internet Retailing conference, about the company's approach to e-commerce...
John Lewis relaunched the fashion section of its website this week, aiming for an extra £70m in clothing sales by 2011.
The retailer, which currently gets just 6% of online sales from fashion items, has added new brands and redesigned in an attempt to make the section more appealing. I've been taking a closer look...
With the continued growth of online shopping, and with new pureplay
retailers entering the market looking for new opportunities, I would
expect that the biggest players would be leading the way in terms of
With the upcoming Online Fashion 100 event in London that I'll be
attending, I have taken a look at some of the biggest players in the
fashion industry, both pureplay retailers and high street retailers.
was particularly interested to look at key areas of their online
customer experience to find out:
1) how well some of these brands are
are delivering intelligent and meaningful cross-sell and up-sells to
drive higher average order values, and...
2) which retailers are potentially
losing sales due to a lack of focus on the full customer experience,
right through to the end of the checkout process.