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What are the best multichannel marketing campaigns you've seen over the last six months? Which brands are the most innovative in this area?
We'll also feature the top ten responses on the blog in the run up to the events. Just use the #cometojump hashtag and share your thoughts on joined up campaigns in the past six months that have impressed you.
For some inspiration, here are five of our favourite campaigns from the past few years...
We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly.
On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.
But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.
Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.
For many businesses, the internet is one of the most important channels. Every day, millions upon millions of companies interact with their customers on the web and through internet-connected devices.
But despite the internet’s importance, online customer service often leaves a lot to be desired. Why is that? There are a number of reasons, all of which can be dealt with.
Here are some tips for improving online customer service...
Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.
The latest issue, our fourth, is now available to download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.
Nine out of 10 companies understand the importance of creating a joined up customer experience, which delights patrons and helps staff to maintain high standards.
That statistic comes from some research we did in association with Foviance last November. So how many of our 500+ survey respondents said they had achieved such a high level of integration? A mere 20 of them: just 4%. As such it is patently clear that there is a huge gap between where companies want to be, versus where they’re at.
Below, I have listed a few common hurdles in joining up business activities across channels. We’d especially love to hear about your own challenges. In fact we want to hear about them so much that we’ve created a £5,000+ prize package, which one lucky tweeter will win. See the bottom of this post for details on how to enter our competition.
So what are some of the biggest challenges in joining things up…?
In the run up to JUMP 2011, the challenge of gathering and using data across all channels remains a key issue for marketers.
Last year, social and mobile were the new kids on the block and now it’s fair to say they are now serious contenders for fully established marketing channels.
Although these new channels present new challenges, when it comes to data gathering and gleaning intelligence to manage a customer’s journey, they are ultimately just new channels that need to be treated in much the same way as the existing channels.
his post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.
This post by Robin Collyer was originally published on the Aprimo blog...
This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.
This article, from Chloe Thomas, was originally published on the Indium Web Management blog...
This post by Peter O'Neill is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.
In this post, originally published on his blog, Peter looks at the issue of measuring and evaluating marketing performance across multiple channels...
We've had some excellent entries to our JUMP challenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.
We'll be announcing the results on Friday, and the lucky winner will receive a blogging hamper made up of an iPad, moleskin notebooks, a press pass to JUMP, and free Econsultancy membership.
I've rounded up the various entries to the JUMPchallenge, all on the subject of joining up online and offline marketing...
This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.
This post, by Tink Taylor, has been published on the dotdigital blog. Tink has five tips for improving multichannel marketing...