Posts tagged with Joined Up Marketing

Joining up online and offline data: seven predictions for the next six months

A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.

The three sessions with over 30 digital marketing professionals unveiled some interesting insights that I think are worth sharing.

This roundtable was, in my opinion, one of the more relevant ones as the customer journey becomes increasingly complex. 

Detailed findings are included in our free-to-access trends briefing, sponsored by BlueKai, but in this post I’m going to focus on predictions for the next six months that were provided by the delegates.

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Your top ten multichannel marketing challenges

JUMP LogoOn October 12th, Econsultancy will be welcoming over 1,000 marketers tJUMP, our Joined-Up Marketing and PR conference.

As part of the run up to the event, now in its second year, we asked Twitter users to tell us about the problems they’ve faced when attempting to run multichannel campaigns, using the #CometoJUMP hashtag.

As an incentive, we assembled a great package of prizes for the most interesting or relevant tweet.

The results showed that marketers face a huge variety of challenges as they try to track and optimise for customers who routinely interact with multiple touchpoints both on and offline before purchasing. We also uncovered recurring themes that may be slowing progression towards fully integrated marcomms.

In addition to the winning tweet, I thought it would be enlightening to run through ten of the best entries here and check out some of the issues we’ll be covering at JUMP this year.

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JUMP Magazine issue 3: TV & social, mobile, and location-based marketing

Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.

The latest issue of the JUMP magazine is now available for download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.

In it you’ll find that we’ve been exploring the relationship between TV and online, among other things. We’re slightly obsessed with the idea that we are on the verge of another golden age for television. 

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