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Posts tagged with Jonah Kai Hancock

Case Study: How Adready's Jonah-Kai Hancock boosted conversion 189 percent

Jonah-Kai Hancock, AdreadyDispense with web analytics? Heresy! But that's exactly what Adready's new Director of Marketing Jonah-Kai Hancock did - and watched as his new lead scoring model, integrated with a CRM tool, helped conversion soar 189 percent, while leads grew 196 percent. Here's how he did it.

Jonah-Kai Hancock: About four months ago, I joined AdReady and was part of this new process. From a lead-gen standpoint, our marketing function was very basic. A lot of people would come to our site, and we didn’t have a lot of web forums. We didn’t have a lot of thought leadership pieces. We really didn’t have information people could get to. We didn’t have ways to capture people who were coming. Our visitors - we really had no idea who they were.

One of my main initiatives was, how do we increase for the sales team and from my standpoint as well visibility as to who’s coming, where are they coming from, what are they searching for on our web site, and what kind of content are they downloading? What do they find valuable?

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