Posts tagged with Josh Karpf

Q&A: Joshua Karpf of PepsiCo

Joshua Karpf of PepsiCo

As senior manager of digital media communications, Joshua Karpf is part of a team that runs digital and social media programming for the $60bn food and beverage parent of such icons as Pepsi, Frito-Lay, Gatorade and Quaker Oats.

He will be delivering the keynote at the Econsultancy Peer Summit in New York on June 2. 

Karpf has worked on a number of innovative programs, including Gatorade Mission Control, a digital engagement center at the core of the business, and PepsiCo10, a digital incubator that connects emerging media companies and PepsiCo brands.

We talked with him about innovation, emerging technology, and the value of failure.

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