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Posts tagged with Joy Puzzo

JUMP feature: Moving publishers from print to multimedia

For our third JUMP interview, we spoke with Joy Puzzo, Corporate Audience Development Director for Advanstar Communications, about some of the ways publishers can move from traditional publications to multimedia experiences in advance of her JUMP session on November 1 on "Redefining News Media Brands."

Joy filled us in on what she does day to day (we're tired just hearing about it!), the need for testing and why it's so important to learn from our customer's needs.

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