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Posts tagged with #Jum Pchallenge

How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Simon Robinson of Responsys is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October...

Marketing in today’s cross-channel environment demands a more nimble holistic approach, one where customer behaviour and preferences determines the content, timing and channel for marketing messages.

Below are my top tips on how to achieve excellence in joined-up marketing...

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Why you should join up online and offline marketing: a #JUMPchallenge post

This post is from hybris Northern European Marketing Director Alistair Robbie, and is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.  

Alistair looks at how multichannel retailers can use mobile to strengthen the link between offline and online channels.... 

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How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Kevin Gibbons of SEOptimise is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October. 

Kevin, a regular (and also the most prolific) guest blogger on Econsultancy talks about how companies can join up their marketing efforts, looking at how those responsible for PR, search, email, social media and organisational structure can work together. 

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