Posts tagged with Juniper Research

Mobile search and discovery to reach $15bn by 2017: report

While mobile is presenting some tough monetization challenges for companies like Facebook, it's increasingly looking like a boon to others.

Google, for instance, is seeing spending on mobile search ads skyrocket, and it's working hard to improve its mobile ad offerings. In many cases, its efforts appear to be showing signs of success.

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Mobile virtual currency market to hit $4.8bn by 2016

Virtual currency has fast become a multi-billion dollar industry. It's the juice that could propel Facebook to great IPO heights, and has already served as the foundation for other billion-dollar businesses, like social gaming giant Zynga.

In fact, a study released yesterday from Juniper Research predicts that the amount of money being spent on virtual currency in mobile apps is going to more than double in the next four years, going from $2.1bn last year to $4.8bn by 2016.

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