Posts tagged with Kayak

Kayak

30 things I love on mobile websites

I've been trawling through some mobile sites to find features I like.

Previously I published probably my favourite 15 mobile features but here's 30 more I like to see on the smaller screen.

As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November 12-13th, to learn more.

Right, let's get stuck in with the screenshots!

8 comments

Kayak's website redesign takes its lead from mobile

Online travel retailer Kayak has revamped its desktop site using design tips from its mobile apps. 

The simplified design has fewer filters and reduces the number of options displayed by hiding flights that are duplicates or deemed too similar.

The layout is also wider, reflecting a similar design feature on the iPad app.

1 comment

Google's travel ambitions take flight with ITA purchase

Vertical search is already a big focus in the search market, and Google has its sights set on the skies. And we're not talking about the infamous Google party plane.

Yesterday, Google announced that it is buying flight information software company ITA Software for $700m in cash. ITA Software's technology is widely used by airlines and online travel destinations, and "effortlessly searches – at a billion combinations per query – fares, schedules, and availability." That's why Google was willing to pay big bucks for ITA's technology, which it hopes will enable it to help passengers, airlines and online travel agencies find flights and fares more efficiently.

1 comment

Bing finds success by borrowing from existing niche searches. A little too closely.

Microsoft is hard at work trying to compete with Google on search. The company has invested billions in research and advertising for its new search engine Bing. Not to mention the year long effort to get access to Yahoo's search business, which resulted in a deal penned last week.

But will Bing make progress in its fight against Google? Much of its search growth has been made at the expense of Yahoo to date. Now that the two are working together, will it continue to grow its search influence?

It looks like the key to Bing's success is also a major weakness: incremental advances on existing search technology.

4 comments

Online companies are using offline advertising. Now they just need to measure it.

Offline advertising may be suffering right now, but that doesn’t mean that online brands can’t still profit from it. According to AdWeek, online entities like Zappos, Amazon and Kayak are working with traditional agencies — and advertising — to fatten up their profits. But the thing they still needs to get worked out is how to measure the effectiveness of cross-channel campaigns.

Trying to foster more brand awareness and utilize growing budgets, online companies are looking past search and display toward more traditional methods. Barry Lowenthal, president of The Media Kitchen here, a unit of MDC Partners' Kirshenbaum Bond + Partners, tells AdWeek that television ads bring "people into the fold that aren't already participating in the category or, if they are already participating in the category, might not be considering your brand. It's much higher up the purchase funnel.”

3 comments