Posts tagged with Kelloggs

Mercedes Benz steps up their tech game with new app

This week it's all about cars, clothes and food on our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three global brands as analyzed by the Dachis Group team. 

We've also taken a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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Whither celebrity endorsements?

In this tough economic environment, it's no surprise that big brands are thinking more carefully about celebrity endorsements.

After all, celebrity endorsements don't come cheap, they don't always deliver and, as we've seen recently, sometimes celebrities' bad decisions put them at odds with the values of the brands they're paid millions to represent.

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