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Posts tagged with Kentico

Airplane! (1980)

What can we learn about marketing automation from the movie Airplane!

A common misconception about Marketing Automation is that you just hit autopilot and then sit back and watch the conversions roll in.

Anyone that’s seen the movie Airplane! will know that just hitting the autopilot button isn’t always a good idea!

7 comments

Pimp my user experience!

Do you remember that ridiculous programme “Pimp My Ride” on MTV hosted by the even more ridiculous 'rapper' Xzibit?

Well Xzibit and his creative mechanic friends were ahead of their time as they recognised the importance of personalisation and creating something that was tailored to individual interests.

An admirable philosophy that should be applied to web platform content.

1 comment