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Posts tagged with Kevin Lee

Wendy Clark, SVP of Integrated Marketing Communications and Ed Steinike, VP & CIO, both of the Coca-Cola Company

Social media lessons from Coca-Cola, Starbucks, and Delta

Are you missing a critical social media KPI?

'Social media disconnects', or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn't a term in many marketers' vocabulary.

Perhaps it's time for that to change.