Posts tagged with Keyword Data

Has (not provided) become a major barrier to effective SEO?

The restriction of keyword referral data has had a major impact on SEO, with marketers seeing it as the second biggest obstacle to search success. 

An inability to see this data has prevented marketers from optimising their organic search campaigns as they had done in the past. 

Our UK Search Engine Marketing Benchmark Report 2014, produced in association with Latitude, has surveyed companies and agencies about their attitudes to the almost total loss of organic keyword data. 


Is Google about to block paid search keyword data?

There are several reports suggesting that Google is about to make paid search keyword data 'not provided'.

As Google has already done this with organic search keywords, such a move would at least be consistent, but it would also make the job of the search marketer much more difficult. 


Eight alternatives and workarounds for missing (not provided) data

With Google's recent changes removing most of the remaining organic keyword data, I thought I'd round up some of the workarounds and alternatives for measuring organic traffic. 

Of course, nothing can really substitute for the real data and, as pointed out here, it may force SEOs to analyse a greater breadth of data, and to look at things like organic performance per page, not just per keyword. 

Until then, here are some tips and alternatives to organic keyword data...


Google's keyword data apocalypse: the experts' view

Yesterday it emerged that Google is planning to encrypt even more organic search queries, thus removing even more search keyword data from sites. 

The already tricky task of measuring natural search data has been made even harder by this latest move. 

I've been canvassing opinions of search marketing experts on the latest move from Google...