Posts tagged with 'keyword research'
Search is indisputably the de facto way we navigate the internet. More and more, it's creeping into our offline lives as well. As far back as a decade ago, studies were commissioned on how television viewers searched on-screen program guides, for example. Aspects of search, user experience and usability are now creeping into even more non-digital and mundane aspects of life. Even shopping for groceries.
Case-in-point: Self check-out machines have become a common sight at big box retailers, and recently they've started to appear in grocery stores as well. They afford both efficiency and cost-savings for retailers, right?
Not without the intervention of keyword and usability experts they don't.