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Posts tagged with Keywords

Search arrogance can easily backfire

In these days of digital goodness, I'm sure I'm not alone in noticing more and more brands using the phrase: 'search for us online...' in their ad campaigns. But this strategy has failed many, many times, so why do brands take the risk?

A quick scout around the digital media press, and obviously the obligatory question posted on Twitter, revealed many examples of brands using search in ads:

8 comments

Internet users get search savvy

It's a general trend: search queries are getting longer. But what's going on?

New research by agency bigmouthmedia has shed some light on the phenomenon in Europe and the results are intriguing.

8 comments

SEO is a journey, not a destination

Over the years, I've worked with many clients of all sizes and shapes. Many have been businesses that need help with their internet presence and ongoing internet strategy.

When the discussion turns to SEO, one of the most common misperceptions many clients have is that SEO is a destination; that you can do a few things and you'll reach the pot of gold at the end of the rainbow.

48 comments

With search queries getting longer, are long tail keywords a good SEO strategy?

If you sell widgets, being #1 on Google for generic keywords like 'widgets', 'cheap widgets' and 'buy widgets' is the stuff of dreams.

A top ranking for lucrative generic keywords can literally mean the difference between tens of thousands of dollars a month or more in revenue and no revenue whatsoever for many businesses.

2 comments