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Posts tagged with Kickbacks

Foursquare, kickbacks and consumers as media

Foursquare's founder Dennis Crowley has an idea: turn influential social media users into affiliate marketers.

At a panel discussion the other day, he suggested that if you mention a brand, or one of its products and services, and that mention generates revenue for the brand, "you should get some kind of referrer’s fee." He predicted that within a year, "there will be some way for [users] to get kickbacks" through social media platforms.